TKP Enters VR Market with Investment in AquaVision and Art Exhibition at Tokyo Tower
In a significant step towards embracing the digital age, TKP Corporation, a leading company based in Shinjuku, Tokyo, has officially entered the virtual reality (VR) industry through a partnership with AquaVision, also located in Shinjuku. This venture was solidified on October 31, 2025, when TKP acquired a 30% stake in AquaVision, marking their first move into the VR entertainment sector.
AquaVision specializes in the creation and planning of VR entertainment experiences. Not only does it manage exhibitions and events, but it also delves into securing, managing, and licensing intellectual property rights. By recreating global cultural heritage through VR technology, AquaVision provides immersive entertainment, thereby creating new cultural experiences within urban spaces where time is limited.
On the other hand, TKP has sustained its mission of revitalizing underutilized properties such as office buildings and event venues into functional spaces for meetings, accommodations, and events. With this significant investment in AquaVision, TKP aims to harness the expertise of AquaVision in content planning and production through VR to create new business opportunities in the realm of content development.
As the first major project resulting from this collaboration, TKP and AquaVision are set to launch the VR art exhibition titled "Art Masters: VR Exhibition of the Prado Museum" at Tokyo Tower’s Tower Hall A on December 23, 2025. This event will be a groundbreaking moment for Japan, marking the first instance of the Prado Museum's VR experience being showcased in the country. This exhibition has already proven to be a massive draw, attracting approximately 100,000 visitors in Shanghai and around 20,000 currently in Argentina, making Japan the third country to host this popular series.
These two companies intend to leverage the facilities and venues managed by TKP to further co-develop experience-oriented content in the fields of VR, art, culture, and entertainment. TKP is committed to enhancing the charm and value of its spaces while deepening ties with AquaVision, accelerating the development of their VR business, and aiming for sustainable growth and enhanced corporate value.
The Prado Museum, known as Museo del Prado, is a prominent national art museum in Spain that opened its doors in 1819. With a collection of approximately 8,000 pieces, it focuses mainly on masterpieces from artists like Velázquez, Goya, and El Greco. The museum is highly acknowledged as a culture hub where visitors can explore the pinnacle of European art, featuring iconic works such as 'Las Meninas'.
"Art Masters: VR Exhibition of the Prado Museum" offers an unprecedented immersive art experience, where famous paintings housed in the museum are reimagined using cutting-edge VR technology. Attendees are not merely spectators; they will walk, listen, and interact with the artworks, creating a new learning environment that bridges art and technology, education, and culture. Visitors will don VR headsets to explore the intricate details of the artwork, deepening their comprehension of its historical context. They will engage with notable characters from iconic pieces like 'Las Meninas' and 'Venus and Adonis', providing a profound sense of immersion, converting them into 'inhabitants of the painting', and enhancing the interactive experience!
Both AquaVision and TKP are set to redefine the future of cultural experiences through this dynamic collaboration, and the upcoming VR art exhibition promises to be a landmark event in Tokyo's artistic landscape.
Background of the Investment
AquaVision specializes in the creation and planning of VR entertainment experiences. Not only does it manage exhibitions and events, but it also delves into securing, managing, and licensing intellectual property rights. By recreating global cultural heritage through VR technology, AquaVision provides immersive entertainment, thereby creating new cultural experiences within urban spaces where time is limited.
On the other hand, TKP has sustained its mission of revitalizing underutilized properties such as office buildings and event venues into functional spaces for meetings, accommodations, and events. With this significant investment in AquaVision, TKP aims to harness the expertise of AquaVision in content planning and production through VR to create new business opportunities in the realm of content development.
Upcoming Initiatives
As the first major project resulting from this collaboration, TKP and AquaVision are set to launch the VR art exhibition titled "Art Masters: VR Exhibition of the Prado Museum" at Tokyo Tower’s Tower Hall A on December 23, 2025. This event will be a groundbreaking moment for Japan, marking the first instance of the Prado Museum's VR experience being showcased in the country. This exhibition has already proven to be a massive draw, attracting approximately 100,000 visitors in Shanghai and around 20,000 currently in Argentina, making Japan the third country to host this popular series.
These two companies intend to leverage the facilities and venues managed by TKP to further co-develop experience-oriented content in the fields of VR, art, culture, and entertainment. TKP is committed to enhancing the charm and value of its spaces while deepening ties with AquaVision, accelerating the development of their VR business, and aiming for sustainable growth and enhanced corporate value.
About the Prado Museum
The Prado Museum, known as Museo del Prado, is a prominent national art museum in Spain that opened its doors in 1819. With a collection of approximately 8,000 pieces, it focuses mainly on masterpieces from artists like Velázquez, Goya, and El Greco. The museum is highly acknowledged as a culture hub where visitors can explore the pinnacle of European art, featuring iconic works such as 'Las Meninas'.
About the VR Exhibition "Art Masters: VR Exhibition of the Prado Museum"
- - Exhibition Title: Art Masters: VR Exhibition of the Prado Museum
- - Duration: December 23, 2025 - April 12, 2026
- - Hours: Daily from 10:00 AM to 10:00 PM
- - Location: Tower Hall A, Tokyo Tower
- - Ticket Prices: Two types of tickets will be offered: a weekday-only ticket for ¥5,000 (tax included) and an all-access pass for ¥5,500 (tax included).
- - Experience Time: Approximately 45 minutes, including a 30-minute VR experience
- - Tickets Sales Start: Set to begin on December 10. Detailed information will be provided later.
- - Producer: Acciona Living & Culture
- - Organizer: AquaVision Corporation
- - Co-organizer: TKP Corporation
- - Support: Embassy of Spain as a supporting body, alongside collaborations with the Tokyo Tower
Experience Overview
"Art Masters: VR Exhibition of the Prado Museum" offers an unprecedented immersive art experience, where famous paintings housed in the museum are reimagined using cutting-edge VR technology. Attendees are not merely spectators; they will walk, listen, and interact with the artworks, creating a new learning environment that bridges art and technology, education, and culture. Visitors will don VR headsets to explore the intricate details of the artwork, deepening their comprehension of its historical context. They will engage with notable characters from iconic pieces like 'Las Meninas' and 'Venus and Adonis', providing a profound sense of immersion, converting them into 'inhabitants of the painting', and enhancing the interactive experience!
Highlighted Works
- - Velázquez's "Las Meninas" (1656)
- - Veronese's "Venus and Adonis" (circa 1580)
- - Bruegel/Rubens's "Allegory of Sight" (1617)
- - Hieronymus Bosch's "The Garden of Earthly Delights" (1490–1500)
- - Goya's "Witches' Sabbath" (1819–1823)
Both AquaVision and TKP are set to redefine the future of cultural experiences through this dynamic collaboration, and the upcoming VR art exhibition promises to be a landmark event in Tokyo's artistic landscape.
Topics Entertainment & Media）
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