#Shanghai #Japan #DearMyLove #Dream Vow

Dream Vow Expands Its Brand in China

Dream Vow, known for its trendy apparel concept, is ramping up its physical presence in China as part of its growth strategy. Based in Ikeda City, Osaka, the company has been focusing on expanding its reach in the Chinese market. Following the unveiling of its growth roadmap for China in March 2026, Dream Vow has successfully opened both a permanent store and a limited-time pop-up store in Shanghai, and is set to establish further connections with customers across major urban centers in China.

Recent Developments in Store Openings

In 2025, Dream Vow inaugurated its first physical store in China, marking a significant milestone in its expansion efforts. As of March 2026, the company outlined a detailed plan for growth, with Shanghai serving as its initial base. In July 2026, it successfully launched the "Dream Vow Shanghai Jing'an Joy City Store," a permanent location within one of the city's prominent shopping venues. Reports indicated that the store achieved sales worth 198,056 yuan (approximately 4.55 million yen) during the first week, greatly surpassing initial forecasts.

The Joy City shopping area is renowned for housing outlets related to anime, gaming, and character IP, attracting a young demographic. This strategic location provides Dream Vow with numerous opportunities to create connections with potential customers, offering them an immersive experience of the brand’s offerings.

Engaging the Market with Pop-Up Stores

In addition to the permanent store, Dream Vow is also launching a pop-up store at the Global Harbor shopping complex in Shanghai, operational from July 15 to October 31, 2026. This temporary store will showcase products from the DearMyLove and AIR TWOKYO collaborations, leveraging the influx of visitors during peak shopping times such as summer vacations and national holidays.

Global Harbor, covering approximately 320,000 square meters, is a major commercial hub directly linked to the subway, enhancing accessibility for consumers. The pop-up store aims to provide an engaging experience while facilitating product recommendations and brand exposure.

Future Aspirations

Dream Vow envisions its physical stores as more than mere sales points; they will act as touchpoints for brand experience and customer engagement. These stores play a pivotal role in connecting online marketing initiatives with real-world retail strategies. In the future, Dream Vow intends to adapt its store offerings to align with the characteristics of local shopping centers and target demographics. By analyzing in-store sales trends and customer footfall, the company aims to enhance its product offerings and optimize online marketing initiatives. This approach is part of Dream Vow's goal to elevate brand recognition and reinforce its market presence within China.

Store Details

• - Dream Vow Shanghai Jing'an Joy City Store

Store Format: Permanent Store
Location: 5th Floor, South Building, Shanghai Jing'an Joy City, Shanghai
Opening Date: July 4, 2026
Business Hours: 10:00 AM to 10:00 PM

• - Global Harbor Pop-Up Store

Store Format: Limited-Time Pop-Up Store
Operating Period: July 15 to October 31, 2026
Location: Global Harbor, Shanghai

For more details, refer to Dream Vow’s official site: Dream Vow.