Extu and Dell Technologies Achieve Remarkable Growth with DemandXpert Program in EMEA
Enhancing Channel Marketing Efficiency: The DemandXpert Program's Triumph
In a groundbreaking collaboration, Extu, known for its expertise in Through Channel Marketing, and Dell Technologies have successfully rolled out the DemandXpert Program across the EMEA region. This program is designed to amplify awareness and demand for Dell's monitors and PC ecosystems through selected channel partners. The results have been remarkable, with the program yielding an exceptional 88% year-over-year revenue growth for participating partners, making it a benchmark in channel marketing.
Innovative Approach to Marketing
The DemandXpert Program approach has been multifaceted, with an emphasis on achieving 100% partner participation. This was a significant factor in its stellar performance, leading to a surge in transacted revenue among its partners. Jack Wickham, Extu's International Client Director, expressed pride in the program's success, stating, "Winning Channel Marketing Gold at these prestigious awards was very special!" The awards in question include Gold for the Best Channel Marketing Initiative and Silver for the Best International Campaign, highlighting the program's impact in the industry.
Participating partners reported transformative results from the program. They appreciated how Extu streamlined their marketing efforts, allowing for significant returns on investment. One partner commented, "This program transformed our approach to marketing. The tools and support provided by Extu and Dell have directly contributed to our business growth and enhanced customer relationships."
Setting New Standards in Channel Marketing
Miles Beacroft, Extu's EMEA General Manager, noted that the DemandXpert Program has set a new standard in channel marketing by continually delivering engaging and localized campaigns. He emphasized the unique combination of 'People and Platform' that adds extreme value for nominated partners.
The program's structure involved a phased rollout across the EMEA region, with dedicated in-language marketing consultants ensuring seamless campaign execution that resonated culturally with local markets. This personalization has been crucial in connecting with over 92,000 small and medium-sized businesses every month across 16 different countries in this diverse region.
Larissa Athey, Senior Marketing Manager EMEA at Dell Technologies, highlighted that the program has not only increased engagement but also delivered strong marketing ROI through carefully crafted campaigns that incorporate industry trends and product updates. Since its inception in 2022, the DemandXpert initiative has effectively addressed audience needs and driven exceptional attach rates across the targeted product range.
About Extu and Dell Technologies
Founded as a pioneer in channel marketing, Extu specializes in providing innovative marketing solutions and incentives tailored for mid-market businesses across various sectors, including IT, energy, and construction. Their leadership in channel marketing technology not only boosts the competitive edge of their clients but also drives substantial growth.
Dell Technologies, a global leader in IT solutions, empowers organizations through cutting-edge technology and comprehensive services designed to foster progress and innovation. Together, the partnership embodies the power of collaboration to achieve distinctive results in the tech landscape.
For those interested in learning more about Extu and its growth-enhancing strategies, visit www.extu.com.
Topics Business Technology）
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