Mighty Spark Launches National Campaign and Sampling Tour to Boost Chicken Snack Stick Sales

Mighty Spark Expands with Exciting National Campaign

Mighty Spark, the brand known for its number-one selling chicken snack stick, is gearing up for impressive growth just in time for National Snack Stick Day on September 23. This momentum is fueled by national marketing efforts and experiential initiatives that aim to introduce its new "Astoundingly Delicious Chicken" campaign to an even broader audience.

Major Costco Expansion

Among the most notable developments is Mighty Spark's significant expansion in Costco stores nationwide. The company is launching its 12-count Chicken Snack Stick Variety Packs in over 600 Costco locations. Customers can expect to find either the Original and Honey Jalapeño pack or the Original and Teriyaki variety depending on the region. Prices are anticipated to range from $12.99 to $14.99, as set by Costco.

This expansion comes in a climate where beef supplies are limited due to a decreasing U.S. cattle inventory, leading to higher costs. This has created a unique opportunity for chicken products, especially as chicken snack stick sales skyrocketed by 97% within the year. Mighty Spark itself witnessed a growth of over 43% during the same period.

Andrew Wagner, Mighty Spark's Chief Marketing Officer, states, "The economics of the meat snack category are changing quickly, creating a significant opportunity for chicken. Our Costco expansion, national campaign, and sampling program will introduce more families to a snack that delivers bold flavor, quality ingredients, and convenient protein at a price that makes sense for everyday occasions."

Humorous National Campaign

In addition to its retail expansion, Mighty Spark has launched its first national connected TV campaign, which highlights the brand's essence of "Astoundingly Delicious Chicken". The campaign includes humorous advertisements designed to showcase the convenience, taste, and appeal of its chicken products.

The two primary spots are titled "No Compromise," which emphasizes the quality ingredients and flavors, and "Award Ceremony," which brings a light-hearted feel to the benefits of enjoying Mighty Spark's chicken snack sticks. The campaign targets a variety of audiences through platforms like HBO Max, discovery+, Paramount+, and more, especially families and health-conscious consumers.

By utilizing display and retail media advertising, Mighty Spark aims to make its chicken snack sticks a staple for back-to-school lunches and other busy family routines—showcasing an option that's delicious and practical.

Summer Sampling Tour

To further engage with families and active consumers, Mighty Spark is also embarking on a summer sampling tour in partnership with Fastbreak AI. The tour aims to connect with sports enthusiasts and families at key sporting events. Kicking off on July 23 at the Major League Pickleball tournament in Northbrook, Illinois, Mighty Spark brand ambassadors handed out 4,000 individual chicken snack sticks to both players and spectators. This event featured prominent branding and social media engagement, directly linking the product with a community-focused experience.

Following this event, the sampling initiative will lead into two prominent youth soccer tournaments—the Desperado Summer Cup in Grapevine, Texas, and the Virginia Cup in Midlothian and Williamsburg, Virginia. These events will allow Mighty Spark to engage with young athletes and their families, reinforcing the brand's image as a go-to option for quick and tasty snacks, especially during busy sports seasons.

About Mighty Spark

Headquartered in Minneapolis, Mighty Spark is a premium chicken company dedicated to delivering flavorful, lean protein options that prioritize the well-being of its consumers. Offering various products from chicken snack sticks to ready-to-cook ground chicken and patties made from wholesome ingredients, the brand is committed not only to quality but also to social impact.

Through partnerships with Feeding America, Mighty Spark has successfully donated over 19 million meals to local food banks across the nation, reinforcing its dedication to making a difference while encouraging consumers to enjoy delicious, healthier snack options.

For additional information or to locate a retailer, visitors can explore the Mighty Spark website at mightysparkfood.com.