Levi's GranFondo to Broadcast The Growler Cycling Race Live on YouTube

Levi's GranFondo Livestreams 'The Growler'



Levi's GranFondo, a premier cycling event in Sonoma County, is set to revolutionize the way road races are viewed in North America by livestreaming the final two hours of its esteemed race, 'The Growler'. Scheduled for April 19, 2025, this groundbreaking event marks the return of long-distance road race broadcasts in the U.S., a format that has been notably absent since the conclusion of major races like the Amgen Tour of California and the USA Pro Cycling Challenge.

A New Era for Road Cycling in the U.S.


The livestream will commence at 11:00 a.m. PT, showcasing the breathtaking Sonoma landscape as cyclists tackle a challenging 138-mile course that includes nearly 14,000 feet of elevation gain. With the support from partnerships, particularly with Skipstone, a respected name in Alexander Valley wines, organizers will offer the largest one-day road race prize in the world, boasting a total payout of $156,000.

Levi Leipheimer, co-founder of Levi's GranFondo, emphasizes their ambition to rekindle the excitement surrounding professional road cycling in America. “We aim to create a hybrid model that celebrates the beauty of Sonoma County while facilitating both competitive racing and community participation,” he stated. The race will feature a roster of elite athletes, including Olympians and world champions, providing viewers with top-tier competition.

Live Commentary from Experts


The last two hours of 'The Growler' will be broadcasted live on YouTube, with expert commentary from seasoned professionals Matt Stephens and Hannah Walker. Both commentators bring a wealth of knowledge from the WorldTour cycling circuit, promising insightful and engaging coverage of the race's climactic segments.

“The excitement of watching a long-distance road race is palpable; it’s a spectacle that has been sorely missed in the U.S.,” remarked Carlos Perez, co-founder and Bike Monkey CEO. The aim is to not only entertain viewers but to inspire a new generation of cyclists and elevate the domestic racing scene.

A Commitment to Community and Youth


Levi's GranFondo is not just about the professional race; it’s a community-oriented event that has been actively involved in youth engagement. Having started in 2009, this cycling festival attracts over 2,000 participants annually and provides various route options catering to cyclists of all skill levels. The event supports the King Ridge Foundation, encouraging young cyclists below the age of 23 to participate for free, ensuring inclusivity and support for at-risk youth.

The race promises to highlight the picturesque roads of Sonoma County, an area that draws in cyclists from around the globe seeking both challenge and beauty. By integrating professional racing with community cycling events, Levi's GranFondo aspires to cultivate a thriving cycling culture in North America.

To stay updated or to participate in this exciting event, interested individuals can register or inquire about sponsorship opportunities through the official website: www.LevisGranFondo.com.

As anticipation builds, Levi's GranFondo is poised to become a pivotal event for cycling enthusiasts, promising a day filled with thrilling competition and community celebration.

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