#USA #Los Angeles #Event Management #Swoogo #Amae Live

Swoogo's Strategic Acquisition of Amae Live

Swoogo, a prominent player in the event management realm, has recently made waves by acquiring Amae Live, a tech and development partner known for crafting specialized event solutions. This strategic move is aimed at enhancing Swoogo's Professional Services team, allowing them to provide even more robust branded experiences and customized technical aid for their clients.

Expanding Horizons for Event Professionals

The acquisition signifies a pivotal shift in the services Swoogo offers. With Amae Live now part of the team, event professionals gain access to a new level of support and creativity that can help realize their most ambitious event objectives. Swoogo plans to leverage the skills of Amae Live to provide extra layers of expertise, whether clients choose to build their own events or seek comprehensive support from Swoogo’s professionals.

Chris Sykes, CEO of Swoogo, articulated the company’s vision, stating, “We’ve always believed that event software and services should flex to the needs of event pros, not the other way around.” This philosophy highlights Swoogo's commitment to adapting their offerings according to the demands of their users, ensuring an experience that feels personalized and streamlined.

Greg Lazzaro, CEO of Amae Live, commented on the acquisition by expressing excitement about the collective vision. He noted that Amae Live's founding principle was to offer tailored solutions for events, which will now scale to a broader customer base under the Swoogo umbrella. This partnership is particularly timely as the landscape of events rapidly evolves, necessitating adaptable and innovative partners in the industry.

What This Means for Event Management

The merger between Swoogo and Amae Live reshapes the future of Swoogo’s Professional Services. Traditionally regarded as an add-on, these services now are strategic and technical pillars for the company following the integration of Amae Live’s expertise. Several key areas of enhancement have been outlined:

1. Project Management Delivery: Partners will guarantee that all aspects of event planning align with broader business objectives.
2. Creative Design Builds: The team will create branded event sites, bespoke themes, and attendee journeys that resonate strongly with the target audience.
3. Custom Development: Solutions such as tailored registration flows, widgets, and enhancements will ensure Swoogo functions precisely as clients need.

Joe Meehan, Director of Professional Services at Swoogo, emphasized the rising demand for personalized solutions. He stated, “Clients are looking for unique solutions that elevate their events while alleviating team burnout.” The integration of Amae signifies Swoogo’s strong resolve to deliver on this promise, allowing clients to have events tailored to their specific needs, backed by Swoogo’s expertise.

A Bright Future for Event Professionals

Existing users have already rated Swoogo highly, with an impressive average of 5.0 out of 5 stars on G2 for its user-friendly features and intuitive design. This acquisition not only preserves that simplicity but also enriches it with extensive technical know-how. Event teams can now expect a thoroughly integrated end-to-end solution, enhancing their capabilities significantly.

In addition to evolving its services, this acquisition reinforces Swoogo’s commitment to nurturing its partner ecosystem. Known for championing customer choice and collaboration, Swoogo seeks to strengthen its partner network while building new in-house capabilities through the addition of Amae Live.

About Swoogo

Swoogo is recognized as the go-to event management platform designed for professionals seeking complete control, repeatable workflow processes, and unexpected surprises. Whether it’s a global conference or a simple webinar, Swoogo simplifies the process of building and branding remarkable events.

In this evolving landscape of event management, Swoogo stands firm as a trusted partner committed to generating unforgettable experiences that foster connections, create impacts, and inspire event magic. To learn more about their services and capabilities, visit Swoogo.