Three Finger Jack Wines Partners with NASCAR Star Ricky Stenhouse Jr. for 2026 Season

Three Finger Jack Wines Teams Up with NASCAR's Ricky Stenhouse Jr.

In a groundbreaking announcement, Three Finger Jack, an award-winning wine brand from California, has entered into a significant partnership with Ricky Stenhouse Jr., a prominent driver in the NASCAR™ Cup Series. This partnership aligns the passionate worlds of fine wine and thrilling motorsport, creating unique experiences for fans and wine enthusiasts alike throughout the 2026 racing season.

Known for its bold Cabernet Sauvignon and rich Red Blends, Three Finger Jack is deeply rooted in California’s storied winemaking history, particularly in the Lodi region, which is celebrated for its sustainable viticulture practices. Inspired by the legendary outlaw of the Gold Rush era, who shared the name Three Finger Jack, the brand embodies a spirit of adventure and valiance—a perfect match for Stenhouse Jr.'s competitive drive.

Stenhouse, celebrated for his recent victory in the 2023 Daytona 500™, has expressed his excitement about the partnership, stating, “I've had the chance to enjoy their excellent wine before, which makes being able to represent their brand even more meaningful.” He emphasized that this collaboration allows both parties to create memorable moments that resonate with fans across the racing community.

To amplify this partnership, Three Finger Jack will kick off a national sweepstakes, granting fans aged 21 and over the chance to witness Stenhouse Jr. compete at the renowned Sonoma Raceway during the Toyota/Save Mart 350™ this upcoming June. Moreover, regional sweepstakes in twenty states will provide fans with opportunities to secure tickets for key races, including the coveted Coca-Cola 600™ held over Memorial Day Weekend at the Charlotte Motor Speedway, where Stenhouse will drive the No. 47 Chevrolet Camaro adorned with Three Finger Jack branding.

Brett Johnson, the Marketing Director for Three Finger Jack, has noted the alignments between Stenhouse Jr.’s racing ethos and their winemaking philosophy: “Ricky’s approach to racing—driven by focus, consistency, and commitment—aligns with the passion and authenticity behind our own winemaking.” This synergy is expected to foster an environment where exhilarating race-day experiences intertwine seamlessly with premium wine enjoyment.

The launch of the sweepstakes is set for March 1, 2026, and will run until the end of April 2026. It aims to engage the racing community, granting many the opportunity to experience the thrill of NASCAR firsthand while enjoying award-winning wines.

Three Finger Jack Wines has carved a niche for itself within the craft beverage sector, dedicated to producing wines that not only reflect the richness of their origin but also resonate with the adventurous spirit outlined in their brand narrative.

As we look ahead to the 2026 NASCAR season, fans and winemakers alike can anticipate a healthy blend of high-octane competition and exquisite wine, celebrating the camaraderie and passion central to both racing and wine tasting. For more information and to stay updated on the latest from Three Finger Jack, visit their website at www.3fingerjack.com and follow them on Instagram and other social media platforms.

In summary, the partnership between Three Finger Jack and Ricky Stenhouse Jr. promises to elevate the race-day experience to new heights, where every sip resonates with the adrenaline of the race and the vibrancy of California's wine country.