#Japan #Tokyo #Fender #Blue Flower #Electric Guitar

Fender® Blue Flower Collection: A Nostalgic Spotlight on the 1960s

Fender is set to launch the coveted Blue Flower Collection on June 25, 2025, celebrating the unique spirit that characterized the 1960s. This exceptional collection pays homage to Fender’s iconic Blue Flower design, popularized during the late 1960s when the Summer of Love and the Flower Power movement captured global attention. The collection features two remarkable electric guitars, the American Acoustasonic® Telecaster®, and a delightful assortment of guitar picks, pouches, and glasses.

The Blue Flower model, first introduced in 1967, is known for its avant-garde aesthetic, featuring a bright floral-patterned film adorning the guitar body. It resonated with a legion of rockabilly and country-western artists, proving to be a treasured icon for Fender fans. Although production ceased, the model has seen numerous revivals, cementing its place in musical history. Now, the special-edition items including the Blue Flower designs are being released in limited quantities across Japan.

Key Products in the Blue Flower Collection

Guitars

• - Made in Japan Limited Blue Flower (Stratocaster®/Telecaster®)

This limited-edition return features two models: the Telecaster® and the Stratocaster®, both authentically recreating the original Blue Flower aesthetic. Each guitar boasts a gloss-finished alder body complemented by the signature floral sheet. They are equipped with 21 vintage-style frets and a 7.25-inch radius 1969 “U” shape maple neck, offering an authentic playing experience reflective of the 1960s vibe. The market price is estimated around ¥159,500 (tax included). Available at Fender Flagship Tokyo, the official Fender online store, and authorized dealers nationwide.

• - American Acoustasonic® Telecaster® Blue Flower

This innovative acoustic/electric guitar makes its comeback featuring the iconic Blue Flower finish, merging traditional 1960s aesthetics with modern technology. This model highlights a revolutionary acoustic engine co-developed with Fishman®, leading to a unique adaptability between acoustic and electric sounds. The market price is estimated at ¥341,000 (tax included), available exclusively at Fender Flagship Tokyo and the official Fender online store.

Accessories & Lifestyle Items

The collection also includes trendy lifestyle accessories showcasing the Blue Flower essence. Ranging from guitar picks to bags and glasses, each item is designed with meticulous attention to detail, bringing a touch of historical spirit to everyday life. The fashionably practical nature of these items makes them perfect for daily use, exclusively available in Japan.

• - Fender® Tokyo Flower Collection Pick Tin

An assortment pack featuring 12 colorful picks in a sliding pick tin. Each pick is of the standard Heavy thickness, made from nylon and PVC, crafted to suit any instrument. Market price: ¥2,640 (tax included). Available at Fender Flagship Tokyo and the official online store.

• - Fender® Tokyo Flower Collection Shoulder Pouch

This stylish pouch, adorned with embroidered Blue Flower designs, is versatile enough for concerts or everyday activities. Spacious and functional with a navy nylon exterior, it features a vintage-style Fender logo. Market price: ¥4,400 (tax included).

• - Fender® Tokyo Flower Collection Glass

This retro-style glass, enhanced with a vibrant Blue Flower design, is both functional and stylish, featuring a classic Fender logo. Market price: ¥2,640 (tax included).

The launch of the Fender® Blue Flower Collection serves not only as a reminder of a transformative era in music but also as a celebration of the brand's legacy that continues to resonate with guitar enthusiasts today. Don’t miss the chance to own a piece of this artistic tribute! For more details, visit the Fender® Blue Flower Collection page.