#Japan #Tokyo #SBI Holdings #Culture Lab #Yoshihiro Hirata

Yoshihiro Hirata Appointed as Advisor at Culture Lab

Culture Lab Inc., founded by CEO Fumi Shimada, has recently appointed Yoshihiro Hirata, the former Vice President of Nikkei (Nihon Keizai Shimbun), as an advisor. Hirata, who is also serving as an external director at SBI Holdings, will officially join the team on June 15, 2026. This strategic partnership aims to enhance Culture Lab’s consulting services in digital transformation (DX) and AI projects.

A Vision for the Future

Culture Lab specializes in providing project management support for major corporations undergoing digital transformation and integrating AI technologies. The firm employs highly skilled project managers with expertise in human-centered design, agile methodologies, and global insights. Their project teams accompany clients from conceptualization to implementation, ensuring a seamless transformation process.

With Hirata’s accession, Culture Lab plans to leverage his extensive experience in media and management as well as the firm’s accumulated knowledge in project execution and technology. Their focus is to deepen discussions and practices surrounding the role of humans and leadership in the age of artificial intelligence.

Addressing Critical Questions

As generative AI evolves, many companies are beginning to redefine their business models and work methodologies. At the same time, there is a rising interest in critical questions such as:

• - What should people learn?
• - What decisions should leaders make?
• - What value should digital businesses create?

Culture Lab is committed to ongoing dialogue and communication around these themes. Hirata's role is set to further enrich these discussions, helping to align the collective expertise with the needs of modern organizations navigating the complexities of our AI-driven world.

Future Initiatives

Moving forward, Culture Lab has laid out several initiatives to foster deeper discussions around the future of humanity and companies in the AI era:

1. Interviews and Events: Engaging with executives, practitioners, and experts to host thought-provoking discussions and events.
2. Leadership Development: Fostering leadership skills suited for the AI environment through various community activities.
3. Research Communication: Sharing insights on case studies of AI transformation within companies and conducting studies on the perspectives of AI designers.

Culture Lab is dedicated to consistently delivering practical knowledge that emerges from the frontlines of organizational change, alongside interviews with leaders and information about pertinent events.

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Company Overview

Company Name: Culture Lab Inc.
CEO: Fumi Shimada
Location: Minato-ku, Tokyo, Japan
Established: February 2022
Business Focus: DX Consulting and Innovation Services
Website: Culture Labs

For media inquiries regarding this announcement, please contact the Culture Lab public relations office via email at [email protected].