Nom Nom Introduces Scoopable Meal Clusters, a GameChanger in Fresh-Frozen Pet Food

Nom Nom Unveils Innovative Scoopable Meal Clusters



Nom Nom, a leading player in the fresh-frozen pet food segment under the Mars Petcare umbrella, has announced an exciting addition to its product lineup: Scoopable Meal Clusters. This innovative offering aims to make the feeding process for dogs simpler than ever, addressing common challenges faced by pet owners. Launching soon at SuperZoo and available through select retailers nationwide, these meal clusters promise to redefine mealtime convenience.

One of the significant hurdles associated with fresh-frozen dog food has always been the need for pre-thawing and proper storage after opening. Nom Nom has effectively tackled this issue with its new Scoopable Meal Clusters. Designed to be served straight from the freezer, this product can be defrosted in just 15 minutes, making it easier for pet owners to provide their furry friends with nutritious meals without the hassle of planning ahead.

"We’re thrilled to introduce our Scoopable Meal Clusters, affectionately referred to as 'Nombles'. They present a simple and flexible feeding option for pet caregivers seeking fresh and delectable meals for their dogs," stated Rachel Porges, Chief Innovation and Brand Development Officer at Nom Nom. "With Nombles, pet owners can decide how much to scoop or pour and enjoy the ease of resealing the bag for future meals. This not only enhances pet nutrition but adds an element of joy to pet parenting."

Scoopable Meal Clusters are available in two specially crafted recipes, each meeting the guidelines set by the Association of American Feed Control Officials (AAFCO) for complete and balanced meals across all life stages. The offerings include a Chicken and Sweet Potato blend alongside a Beef and Potato variant, both rich in quality proteins accompanied by thoughtfully chosen carbohydrates and vegetables.

In addition to their nutritional value, the practical aspect of Scoopable Meal Clusters cannot be overlooked. Presently, the product will be sold as a six-pound bag through e-commerce platforms, ensuring efficient online shipping. For retail stores, a 3.5-pound upright bag will be made available, presenting a visually appealing option to capture buyers' attention on the shelves. With Scoopable Meal Clusters hitting the market soon, dog owners are encouraged to visit nomnomnow.com to locate retailers in their vicinity. Interested retailers can reach out to Nom Nom’s sales team via their dedicated email for inquiries about stocking Nombles.

About Nom Nom


Founded in 2014, Nom Nom is committed to enhancing pet health and wellness through high-quality, gently cooked dog food, treats, and probiotics. The brand collaborates with veterinary nutritionists and PhD experts to create meals aligned with AAFCO guidelines. Their dishes feature real, visible ingredients that not only provide essential vitamins and minerals but are also crafted to tantalize dogs’ taste buds. Over the years, Nom Nom has successfully served nearly 40 million pet meals through its subscription models and partnerships with retail giants such as Chewy, Amazon, and select PetSmart locations.

Related Brand: Mars, Incorporated


As a family-owned entity, Mars, Incorporated stands on the belief that the actions taken today will shape a better tomorrow. With a robust portfolio of snacks and premium pet care solutions, the company reported over $65 billion in combined net sales for 2025. Their dedication to quality is evidenced by leading pet brands like ROYAL CANIN® and PEDIGREE®, while their veterinary services encompass a wide range of pet health needs.

As Nom Nom continues to thrive in the pet wellness industry, the introduction of Scoopable Meal Clusters signifies another leap forward in providing accessible, nutritious, and pleasurable meals for pets everywhere.

Topics Consumer Products & Retail)

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