Exciting Crunch and Flavor: Black Thunder Collaboration Fair Starts March 3!
Unleashing the Crunch: Black Thunder Collaboration Fair Begins
The buzz is here! Starting on March 3, 2026, FamilyMart is joining forces with Yuraku Confectionery to bring an exciting new lineup of Black Thunder products. To commemorate its upcoming 45th anniversary in September 2026, FamilyMart has introduced a remarkable collaboration featuring a whopping 11 new items, including desserts, breads, baked goods, and ice cream.
This collaboration is set to elevate the beloved Black Thunder brand with refreshed flavors and textures that cater to all kinds of sweet tooth cravings. Among the innovations are locally-themed variations inspired by the popular “local thunder” treats that fans have cherished. These exclusive flavors are expected to charm everyone across FamilyMart’s approximately 16,400 stores nationwide.
A Crunchy Experience Like No Other!
FamilyMart’s commitment to providing the most delicious options leads us to this collaboration that promises an "electric taste experience". True to its tagline, Black Thunder is not just a snack; it's an enduring hit that offers a sensational crunch loved by many. The new range incorporates everything from frappés and desserts to baked snacks, ensuring there’s something for everyone.
Customers can expect to indulge in the extraordinary crunch of Black Thunder with unique local flavors inspired by regional favorites from Hokkaido, Kyoto, and Osaka. For instance, introducing the all-new “Black Melon Panda,” a delightful twist pairing melon bread with Black Thunder’s signature crunch that’s bound to become a sensation!
Exclusive Items to Look Out For:
Here’s a sneak peek at some of the exciting offerings:
- - Osaka Black Thunder Crunchy Chocolate Cookie Sandwich (Caramel)
This cookie sandwich features layers of chocolate and caramel that encapsulate the luscious Osaka flavor.
- - Black Thunder Mochizaku Chocolate Crepe
An improved version of last year’s favorite, this crepe incorporates a chewy texture for ultimate enjoyment!
- - White Black Thunder Cookie & Cream Shu
An homage to Hokkaido's classic, this cream puff combines rich vanilla with a crunchy cocoa cookie shell.
The items are indeed a testament to Black Thunder's ingenuity, with a solid emphasis on crunchiness and flavor combinations that exceed expectations.
Company Insights
Yuraku Confectionery expressed excitement to unveil these 11 revamped collaboration products. They aim to deliver nothing short of sensational offerings that indulge every aspect of the Black Thunder snack. Each item is crafted with care to promote a crunchiness that perfectly complements their slogan of "electric taste experience".
Limited Edition Merchandise
For loyal fans, FamilyMart is also launching a limited range of Black Thunder merchandise exclusively available online. Notably, the PIICA Pass Case, which lights up when scanned, and a specially designed electric bicycle, the glafit NFR-01Lite, are among the highlights. These unique items are perfect for adding a touch of Black Thunder flair to your daily routine!
With this extensive collaboration, FamilyMart is not just offering snacks but creating a shared, joyful experience that appeals to everyone. As they pave the way for the introduction of innovative flavors and collaborations that push boundaries, they continue to live up to their motto: "You and FamilyMart."
Stay tuned for these exciting launches, as they bring the electric taste experience right to your local store! Don’t miss this chance to experience the joy of Black Thunder uniquely available at FamilyMart.
Learn more on the official campaign site here.
Topics Consumer Products & Retail）
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