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Blue Ridge Associates Unveils New Brand and Website

In a major development for the retirement plan administration sector, Blue Ridge Associates has officially unveiled its rebranding along with the launch of its new website, OneBlueRidge.com. This initiative is aimed at reinforcing the company's commitment to delivering outstanding services and solutions for retirement plan professionals and sponsors.

Founded in 1988 and based in Charlottesville, Virginia, Blue Ridge Associates has firmly established itself as a leader in the industry. The company specializes in providing technology-enabled administration solutions for various employer-sponsored, tax-advantaged equity compensation, and savings benefit plans.

Over the years, Blue Ridge has earned a reputation for excellence by consistently offering innovative tools and compliance services that aid employers in providing their employees with crucial wealth-building benefits. This includes a spectrum of retirement options such as Employee Stock Ownership Plans (ESOPs), 401(k), 403(b), and pension plans.

Mark Agustin, the President of Blue Ridge Associates, stated, "The launch of the new website, OneBlueRidge.com, represents a significant milestone in our evolution. This platform not only reflects our growth but seamlessly connects our clients and partners to a wide array of resources and support."

The rebranding effort has also been spurred by Blue Ridge's strategic acquisitions aimed at expanding its suite of services. The company has successfully integrated several respected industry players, including Coastal Pension Services, California Benefit Planners, Crowe's Tax Benefit Plan Services, and TSC 401K. This consolidation has bolstered the company's expertise and extended its service offerings across multiple industries.

This new identity, which includes the name Blue Ridge Associates, is a testament to the collaborative strength of these firms transformed into a unified brand. The rebranding and website launch not only signify an enhancement in service delivery but also emphasize the commitment to client success.

Bill Yoerger, the Chief Executive Officer of Blue Ridge Associates, expressed excitement over the new website: "Our rebranding to Blue Ridge Associates and the launch of OneBlueRidge.com illustrate our dedication to our clients. It highlights the broad scope of our service offerings and showcases our unwavering focus on client success."

The website hosts a multitude of resources that allow retirement plan professionals and employers to engage with Blue Ridge Associates easily. It's designed for client accessibility and is set to enhance the overall experience by streamlining communication.

By providing innovative solutions and compliance services for over 8,700 plan sponsors covering approximately 870,000 employees and over $60 billion in assets, Blue Ridge remains a trusted partner in the retirement benefits industry. The rebranding campaign is predicted to enhance the company's position in a competitive marketplace further.

As Blue Ridge Associates ventures into this new phase, its ongoing commitment to quality service and support remains at the forefront. The firm encourages all interested parties to learn more about their offerings at the new website OneBlueRidge.com. Stay tuned as Blue Ridge continues to set benchmarks for excellence in the realm of retirement plan administration.

About Blue Ridge Associates

Founded in 1988, Blue Ridge Associates has proven its effectiveness as a leading provider of retirement plan administration solutions. The company offers advanced technology-enabled compliance solutions that empower employers with smart financial benefits for their staff. Together with its acquired partners, Blue Ridge delivers extensive knowledge and resources to clients throughout the United States, maintaining a solid commitment to driving innovation within the retirement benefits space.