#USA #Marlborough #DALBAR #Lincoln Financial #Annuity Illustrations

Lincoln Financial Achieves Six Consecutive Years of Annuity Illustration Excellence

In a notable recognition of its innovative approach, Lincoln Financial has secured the top position in annuity illustrations for the sixth consecutive year. The accolade comes from DALBAR's Pyramid of Communications Excellence, highlighting Lincoln Financial's commitment to empowering financial advisors and clients alike with effective communication tools.

This recognition is not simply a badge of honor; it stems from a comprehensive understanding of what consumers and financial professionals need when engaging with annuities. Annuities can often seem complex and opaque to many consumers, with only 39% reportedly knowledgeable about their workings despite the familiarity many have with workplace retirement accounts. This gap in understanding can lead to confusion and hesitation when it comes to long-term financial planning. Lincoln Financial is dedicated to bridging this gap through its dynamic and user-friendly illustrations.

Transformative Illustration Design

The unique illustrations provided by Lincoln Financial excel in presenting complex financial information in an accessible format. By prioritizing clarity and ease of understanding, these illustrations enhance the decision-making process. Key features include:

• - Clean Design: The integration of subtle corporate branding ensures critical information stands out without distraction.
• - User-Centric Tables and Charts: Comprehensive yet user-friendly tables provide essential details such as protected income amounts and investment allocation strategies.
• - Clear Explanations: The illustrations offer succinct explanations of significant concepts related to clients' needs and the workings of protected income.
• - Color-Coded Information: A strategic use of colors enhances the clarity and navigation of important information, making it easier for advisors to convey critical details to their clients.

Kathy Kavanaugh, Senior Vice President and Chief Marketing Officer at Lincoln Financial, emphasized the importance of these illustrations. She noted that they serve as a vital resource for financial professionals, helping them to simplify discussions around annuities and enhance consumer confidence in financial decisions. "From our illustrations to our new digital rate center, Lincoln is continuously elevating the annuity experience to meet the wants and needs of financial professionals and their clients," she stated.

The Evaluation Process Behind the Award

The recognition from DALBAR involved a meticulous evaluation of illustrations from eleven leading annuity firms. DALBAR assessed these illustrations for their effectiveness in showcasing contract details, overall design, and user engagement. Given DALBAR's reputable status within the financial services sector, such recognition speaks volumes about Lincoln Financial's commitment to excellence in client communications.

The Significance of Annuity Knowledge

The importance of improving consumer knowledge about annuities cannot be overstated, particularly in an environment where financial literacy varies greatly. Annuities are complex financial products that can play a crucial role in retirement planning, yet many consumers find them daunting. Lincoln Financial's focus on creating a clearer understanding of these products aims to empower consumers and improve their interactions with financial advisors.

With innovative tools like their award-winning illustrations, Lincoln Financial demonstrates its dedication to making financial planning more accessible and understandable, ultimately fostering stronger relationships between advisors and their clients. This not only benefits individuals as they plan for the future but also contributes positively to the financial advisory industry as a whole.

About DALBAR

For nearly five decades, DALBAR has set the standard for quality in financial services communication. Their evaluations and ratings are well-respected across the industry, serving as benchmarks of excellence. Recognized for their deep understanding of investor behavior and needs, DALBAR continues to influence how firms communicate their services and products efficiently.

As Lincoln Financial moves forward, it remains committed to enhancing the annuity illustration experience, continually seeking innovative ways to inform and educate consumers, tailored to meet the evolving landscape of financial planning.