BI-SU Holiday Collection 2025: Timeless Elegance
Emstyle Japan, based in Fukuoka and led by CEO Mikiya Inadomi, is set to present its exquisite new lineup, the
BI-SU Holiday Collection 2025. This special collection will officially launch on
November 1, 2025, showcasing the brand's philosophy through the theme of ‘
Timeless Elegance – True beauty transcends time’. BI-SU emphasizes that genuine beauty is not about fleeting trends or superficial appearances; rather, it embodies the elegance that emerges over time, much like the swallows meticulously crafting their nests.
This seasonal collection beautifully reflects this philosophy through a range of premium products that utilize real swallow nests, deemed the ‘true’ gift of nature. With holiday-themed labels and luxurious offerings, the collection serves as a perfect indulgence for oneself or a distinguished gift for loved ones, bringing a unique shine to the festive season.
Featured Products
1. BI-SU16 Precious Box (12-month / 3-month plans)
The most luxurious offering in the history of the Holiday Collection, the Precious Box delivers
30 units of the highest quality BI-SU16 every month for a full year. This extravagant plan promises an unparalleled experience in nurturing beauty.
- - 12-month Plan: 30 units x 12 months, Price: ¥1,710,720 (tax inclusive)
- - 3-month Plan: 30 units x 3 months, Price: ¥427,680 (tax inclusive)
2. BI-SU16 Advent Box
Experience daily indulgence leading up to Christmas with the
BI-SU16 Advent Box, featuring
24 golden vials of BI-SU16 to be opened one day at a time. This delightful anticipation enriches holiday confidence and fosters a unique glow on the day itself.
- - Product Name: BI-SU16 Advent Box
- - Contents: 24 units of BI-SU16
- - Price: ¥114,048 (tax inclusive)
3. Inficial Holiday Box
This luxurious box centers on the pinnacle of BI-SU skincare, the
Inficial Cream, alongside a unique line of products, creating an unforgettable experience with a texture that melts onto the skin, elevating your beauty to new heights.
- - Product Name: Inficial Holiday Box
- - Contents: 35g Inficial Cream, 50ml Lotion, 1 Facial Mask
- - Price: ¥55,000 (tax inclusive)
4. Inner Special Box
Designed for both everyday radiance and the extraordinary moments, the Inner Special Box features a selection of four inner care products along with the premier
BI-SU16, establishing a solid foundation for beauty.
- - Product Name: Inner Special Box
- - Contents: 3 units of BI-SU16, 15 sticks each of pineapple, rose, and cranberry flavored extracts, 15 sticks of enzyme powder
- - Price: ¥32,076 (tax inclusive)
Purchase Information
Available starting
November 1, 2025:
- - Customer Center: 0120-128-213 (9:00 - 18:00)
- - BI-SU GINZA SIX: 03-6824-4117 (10:30 - 20:30)
〒104-0061 Tokyo Chuo-ku Ginza 6-10-1 GINZA SIX B1F
- - BI-SU ISETAN SALONE: 03-4400-3827 (11:00 - 20:00)
〒107-0052 Tokyo Minato-ku Akasaka 9-7-4 Tokyo Midtown Galleria 2F
About BI-SU
Founded under the philosophy that beauty and health must not come at the expense of something else, BI-SU delivers genuine, natural swallow nests. The brand not only strives for sustainability but also aims for a regenerative approach by ensuring that the nests are harvested only after the chicks have flown the coop. To substantiate the benefits of this, BI-SU established the
Swallow Nest Research Institute in 2017 and began collaborative research with a national university in 2021. In 2022, the results were presented to former Prime Minister Mahathir.
Through scientific curiosity and deep respect for nature, BI-SU develops and markets inner care and skincare products, reinforcing its commitment to offering natural solutions for beauty and well-being.
Company: Emstyle Japan, Inc.
CEO: Mikiya Inadomi
Location: 1-20-2 Imaizumi, Chuo-ku, Fukuoka, Japan
Business: Development and sale of inner care, skincare, and hair care products
Website:
Emstyle Japan Corporate Site
BI-SU Brand Site:
BI-SU Official Website
Instagram:
BI-SU Instagram