#Japan #Tokyo #Seven-Eleven #Gong cha #Kirin Beverage

Gong Cha's Exciting New Drink Launch

Gong Cha, in collaboration with Seven-Eleven Japan and Kirin Beverage, is set to introduce a game-changer in the beverage market: the Strawberry Japanese Black Tea Milk Tea (Hot & Cold). This exquisite drink will be available exclusively at Seven-Eleven stores nationwide starting December 2, 2025. As the first hot offering in the Gong Cha bottle line, this new milk tea promises to captivate tea enthusiasts and casual drinkers alike.

A Shift in Beverage Preferences

In recent times, consumers have shown a shifting preference toward tea options, including black and fruit teas. This trend has prompted Seven-Eleven Japan to collaborate with Gong Cha and Kirin Beverage since July last year to introduce Gong Cha bottled drinks, and now they are stepping it up with a hot fruit milk tea. The strawberry flavor, which has garnered immense popularity as a limited-time offer, checks all the right boxes for flavor and experience.

Unique Ingredients

Using 100% Japanese black tea sourced from Kagoshima, the drink combines the rich, fragrant essence of the tea with a luxurious strawberry flavor that resonates vibrantly on the palate. The result is a drink that effortlessly balances a rich taste with a refreshing softness—perfect for the colder months. When enjoyed hot, the aroma of the tea elevates the experience, inviting consumers to indulge in a warming treat.

Perfect for Daily Rewards

Whether you’re taking a break during work or simply rewarding yourself after a long day, this drink offers a delightful moment of warmth. With a price point of 178 yen (tax included: 192.24 yen) and serving a 280ml portion, it’s an affordable luxury that anyone can enjoy on the go.

Building Tea Culture in Japan

Through the Gong Cha series, Seven-Eleven Japan aims to foster a greater tea culture alongside Gong Cha and Kirin Beverage. With access to premium beverages now just a store visit away, tea lovers can experience high-quality flavors without the need to travel far.

Conclusion

In conclusion, Gong Cha's Strawberry Japanese Black Tea Milk Tea is not just another beverage; it represents a new trend in the beverage world—one that embraces the joy of high-quality tea in convenient formats. It blends the sweet richness of strawberries with the delicate notes of Japanese black tea for a satisfying drink, whether enjoyed hot or iced. Don’t miss the chance to savor this limited-time offering starting December 2 at your nearest Seven-Eleven!

For more information on this refreshing new drink, check out Gong Cha's official campaign page.