M&M'S Halloween Rescue Squad Returns with Nicole Polizzi for a Spooktacular Celebration

M&M'S Halloween Rescue Squad is Back!

This year, as Halloween approaches, M&M'S is breaking the mold by resurrecting its beloved Halloween Rescue Squad, just in time for what is predicted to be one of the biggest Halloween celebrations in over ten years. With Halloween falling on a Friday for the first time since 2014, the stakes for trick-or-treating and partying are at an all-time high. To amplify the festivities, M&M'S has teamed up with celebrity Nicole 'Snooki' Polizzi, ensuring fans are fully prepared for a holiday weekend filled with spooky fun.

What to Expect?

M&M'S Halloween Rescue Squad is set to launch on October 31 at 5 p.m. ET, distributing free candy refills to eager fans in Gopuff delivery areas. Furnishing the community with an extraordinary amount of candy, consumers can enjoy refreshments and keep the Halloween excitement alive. In the spirit of appreciation for their loyal fans, M&M'S is extending the encounter by providing an overwhelming supply of candy, ensuring nobody faced the fright of an empty bowl.

In addition to candy, M&M'S is introducing FREE "Treat Greet" kits, available starting October 10. These kits will include a festive candy bowl, an M&M'S-themed t-shirt, laughter-inducing jokes, and, of course, more candy. Fans can join in on the fun by visiting MMS.com/rescue-squad, where they can reserve their complimentary kits while supplies last.

Fun for Everyone!

Tim LeBel, the President of Sales and Chief Halloween Officer at Mars Wrigley North America, expresses that "Nothing is scarier than an empty candy bowl on Halloween night,” emphasizing the commitment M&M'S has to ensuring everyone has a fantastic time. The anticipation surrounding the return of the Rescue Squad promises to enhance the Halloween experience exponentially.

But that’s not all; M&M'S has been embracing the festive Halloween spirit throughout the year. The brand shared its exciting initiatives earlier, which included a candy-themed stoop in New York City and fun Boo Baskets, capturing the playful essence of the season. Moreover, Mars unveiled its "Tricks, Treats and Trends" report, revealing valuable insights into present-day Halloween planning, well before the spookiest night of the year.

Engaging the Community

Through its innovative approaches, M&M'S is uniting the community in anticipation of Halloween. The inclusion of Nicole 'Snooki' Polizzi undoubtedly adds a delightful twist, representing a fun and vibrant aspect of Halloween those anticipating the evening's excitement. Fans can look forward to more than just candy this season, as the campaign aims at fostering memorable moments with family and friends.

To explore all the exhilarating details about the M&M'S Halloween Rescue Squad, visit MMS.com/rescue-squad and stay connected on social media for updates and surprises. M&M'S is ready to make this Halloween the most fun yet!

About Mars, Incorporated

Mars, Incorporated is a family-owned company with a mission centered around sustainable growth and responsibility. Boasting a diverse portfolio of favorite brands like M&M'S®, SNICKERS®, and more, Mars continues to broaden its product variety, delighting consumers and pet owners worldwide. With over 150,000 associates and annual revenue close to $55 billion, Mars is an industry leader committed to creating a positive impact in communities everywhere.

To learn about Mars's values, visit mars.com and connect with us on Facebook, Instagram, LinkedIn, and YouTube.