#Japan #Shibuya #e-NEO #EV Innovator #New Year’s Gifts

Supporting Elderly Parents: New Year’s Gift Campaign

To alleviate the financial strain of caring for elderly parents, EV INNOVATOR has launched a unique New Year’s campaign. Running until January 31, 2026, this initiative incentivizes families to reconsider their transportation costs, particularly by transitioning to their compact urban three-wheeler, the e-NEO.

Background of the Campaign

In recent years, the costs associated with caring for elderly family members—including hospital expenses and nursing home fees—have become significant financial concerns for working adults. At the same time, many have accepted the fixed costs of maintaining a vehicle as a necessity of daily life.

EV INNOVATOR aims to tackle these financial pressures by encouraging families to reconsider their vehicle overhead. Using existing household financial data, they highlight potential savings from reducing unnecessary car maintenance costs. By opting for the e-NEO, families can redirect those savings—essentially viewers of the cost differences—as a kind of annual New Year’s gift back into their family budget.

January Gift Promotion

Those who book a test drive of the e-NEO within January can receive a QUO card worth 1,000 yen as a gift! To qualify, individuals must make a reservation for an actual vehicle test drive during the month. (Note: The distribution of gifts may change or finish early without notice.)

Reservation Details:

• - Official Website: EV INNOVATOR
• - Test Drive Reservation: Reservation Form
• - Purchase Application: Purchase Form

Test drives are fully reserved (three days’ notice required).

Saving on Maintenance Costs

By comparing the annual maintenance costs of conventional vehicles (between 300,000 and 500,000 yen) to the significantly lower operating costs of the e-NEO, families can ease their financial burdens. This transition may yield annual savings of tens of thousands of yen.

Such savings could be utilized for various purposes, from healthcare assistance to creating financial cushions for future needs, ultimately acting as an “annual gift.”

Affordable Operational Costs of e-NEO

The e-NEO achieves running costs of approximately 150 yen per 100 kilometers, equivalent to electric power consumption. Here are some key features:

• - No gasoline required
• - Not easily affected by fuel price fluctuations
• - Sufficient performance for everyday travel like shopping and commuting

These figures are based on manufacturer estimates, indicating that the everyday running costs are exceptionally low for the e-NEO.

Fixed Costs and Growing Challenges

According to public data from the Ministry of Internal Affairs and Communications, the average monthly maintenance cost for vehicles in a household of two or more is around 21,000 yen.
This figure accounts for:

• - Fuel Costs
• - Insurance Premiums
• - Maintenance and Service Fees
• - Taxes

In annual terms, this can exceed 250,000 yen. Furthermore, depending on factors like parking fees and specific vehicle types, annual costs can range between 300,000 and 500,000 yen.

Despite a decreased reliance on cars due to increased caregiving responsibilities, it remains challenging to let go of vehicles for “just in case” situations. This often leads to fixed costs persisting while the actual usage declines, creating a frustrating financial situation.

Test Drive Information

The test drive location is in the Shibuya area of Tokyo, specifically around the Shoto district. The available schedule includes weekdays and weekends from 9:00 AM to 5:30 PM, involving vehicle explanations, test drive experiences, and the opportunity to discuss potential onboard implementations.

Target Vehicles

NEO-ONE

• - Output: 3 kW
• - Maximum Speed: 50 km/h
• - Range: 100 km
• - Price: 979,000 yen (tax included)

More Info Here

NEO-Light

• - Output: 2 kW
• - Maximum Speed: 50 km/h
• - Range: 100 km
• - Price: 880,000 yen (tax included)

More Info Here

Note: Vehicle specifications and details may vary based on individual use environments.

Follow Us on Social Media

• - YouTube: Official Channel
• - Instagram: @evinnovator
• - TikTok: @ev_innovator

Press Inquiries

For changes in coverage or inquiries about collaborations, contact the PR office for e-NEO at [email protected]. We operate from 9 AM to 6 PM (excluding weekends and holidays).

Company Overview

• - Name: Sky Innovator Co., Ltd.
• - Brand: EV INNOVATOR
• - Location: Shibuya, Tokyo
• - Phone: 03-6416-9379
• - Website: EV INNOVATOR