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Clé de Peau Beauté Renews Partnership with UNICEF

Clé de Peau Beauté has recently announced the renewal of its global partnership with UNICEF, aimed at reaching an additional 7.3 million girls. This partnership, which unfolds over the next three years, reflects the beauty brand's commitment to fostering empowerment and education for young girls around the world.

Since 2019, Clé de Peau Beauté has pledged a total of $17.4 million to support UNICEF's Global Gender Equality Program. This commitment is recognized as the largest contribution from the private sector toward this initiative, which strives to create positive change for adolescent girls. To date, the collaboration has supported approximately 12.9 million girls worldwide, far exceeding initial expectations.

Expanding Focus from STEM to STEAM

With the renewal of this partnership, Clé de Peau Beauté is broadening its focus to include STEAM (Science, Technology, Engineering, Arts, and Mathematics). This shift emphasizes the importance of integrating art and creativity alongside traditional STEM subjects, equipping girls with a well-rounded set of skills. For instance, in Indonesia, girls participating in project-based learning initiatives are becoming adept at merging scientific knowledge with artistic expression, cultivating innovative solutions aimed at enhancing climate resilience.

Naomi Kawanishi, the Global Brand President of Clé de Peau Beauté, expressed her enthusiasm about renewing the commitment during a recent event. She stated, "Witnessing how this partnership has transformed the lives of girls—instilling confidence, igniting creativity, and opening new possibilities for their futures—made our decision to renew our commitment immensely meaningful. The focus on STEAM empowers girls not only with technical knowledge but also with the creative confidence to become true innovators. This is how we help unleash their full potential."

Recognizing Systemic Challenges

The renewal comes at a crucial time, as girls worldwide continue to face significant barriers in accessing education and skill development. Currently, 122 million girls remain out of school, and nearly 40% of adolescent girls do not complete their secondary education. There is also a stark underrepresentation of girls in STEM fields, with only 35% of STEM graduates being female and a mere 3% in ICT. Additionally, nearly 50 million girls lack basic literacy skills. In low-income countries, around 90% of girls are offline, limiting their access to learning opportunities.

These challenges are often exacerbated by intersecting barriers, including harmful gender norms, child marriage, and unpaid caregiving responsibilities. Thus, there is an urgent need for sustained investments and gender-responsive approaches that enable girls to acquire the skills and opportunities necessary for building their futures.

Through this renewed partnership, Clé de Peau Beauté and UNICEF are committed to amplifying opportunities for girls globally and supporting the next generation in realizing their full potential.

About the Partnership

Since its inception in 2019, the Clé de Peau Beauté-UNICEF partnership has focused on supporting girls' education, skill development, and empowerment through the Skills4Girls initiative. This collaboration aims to increase access to future-ready skills, including digital literacy, STEAM learning, and life skills programs, while addressing the social and structural barriers that hinder opportunities for girls.

About Clé de Peau Beauté

Clé de Peau Beauté, the global luxury brand of Shiseido Co Ltd, was founded in 1982 and is renowned for its blend of elegance and scientific innovation. The brand's philosophy is to enhance women's natural luminosity through cutting-edge skincare and makeup technologies sourced globally. With a commitment to modernity and charm, Clé de Peau Beauté continues to lead the industry, reflecting an extraordinary radiance that emanates from within. Today, the brand is available in 28 countries and regions worldwide.

For more information, visit the official Clé de Peau Beauté website or their dedicated UNICEF page. Follow their journey on social media platforms including Instagram and TikTok to stay updated on their initiatives and impact.

Clé de Peau Beauté remains dedicated to working with UNICEF to ensure that girls everywhere have the opportunities, skills, and confidence to create a brighter future.