#Japan #Shibuya #Ray-Ban #MHAK

Ray-Ban Shibuya Store Transformation

On March 20, 2026, the Ray-Ban Store Shibuya, the first flagship store of Ray-Ban in Japan, will unveil its transformation with a fresh concept titled “RE:BORN”. Originally opened in 2018, this store has been a beloved destination for fans and now aims to provide a unique brand experience and innovative services.

Ray-Ban, known for its cutting-edge lens technology and frame design, embraces a philosophy centered around timeless style and innovative thinking. Reflecting Japanese design elements such as tatami-inspired lighting and wooden floors that evoke Zen, the reimagined store also integrates advanced technology through digital screens and original lighting, creating a harmonious blend with Shibuya’s modern urban atmosphere.

New Premium Experience and Services

As part of its renewed focus on premium brand experiences, the Shibuya store will introduce an Engraving Service. Customers can personalize their eyewear or cases with original designs selected from a wide array of icons and fonts, all done on-site. Furthermore, a maintenance service for eyewear, which includes simple repairs and cleaning, will also be available.

To celebrate the grand reopening, Ray-Ban has partnered with renowned Japanese artist MHAK. This collaboration combines MHAK's distinctive visual style with the “RE:BORN” theme, including unique artwork that captures the essence of the store relaunch. On the opening day, MHAK will host a live painting event that invites the public to watch the creation of art inspired by Shibuya’s vibrant environment. This artwork will then be showcased on the store’s facade.

Not only will visitors to the opening day receive a special sticker featuring MHAK's original design, but those who make purchases will also receive a tote bag or artwork—all available for a limited time and on a first-come, first-served basis.

Exclusive Preview Event for Ray-Ban Members

As a lead-up to the grand reopening, an exclusive preview event for Ray-Ban Members’ Club will be held on March 19. Limited to only 60 lucky participants, this special event will feature live window painting by MHAK, giving guests a unique opportunity to interact with the artist and receive exclusive gifts. This preview event underscores Ray-Ban's commitment to creating premium experiences for its customers.

Event Details:

• - Date: March 19, 2026
• - Time: 17:30-18:45, 19:15-20:30
• - Location: Ray-Ban Shibuya Store
• - Application Deadline: March 10, 2026, by 23:59
• - Application Method: Available at the Ray-Ban website.

About MHAK

MHAK, an avant-garde contemporary artist from Aizuwakamatsu, Fukushima, now based in Tokyo, is celebrated for his abstract expressions using curved forms and repetition. His artwork is designed not as isolated objects but as immersive experiences that blend seamlessly with architectural and interior elements, reinforcing a harmony between art and daily life.

About Ray-Ban

Founded in 1937, Ray-Ban was born from the need to protect pilots' vision from brightness and UV rays. The iconic Aviator sunglasses emerged after six years of innovation and have become a timeless piece of eyewear, representing culture and style across generations. With a steadfast commitment to authenticity and freedom, Ray-Ban remains a world-renowned brand favored by musicians and celebrities worldwide, continuing to lead in style and presence.

For more information, visit Ray-Ban's official website or follow them on social media: Facebook, X, and Instagram.

Ray-Ban Store Shibuya
Address: 1F Zoen Kaikan, 1-20-11 Jinnan, Shibuya-ku, Tokyo 150-0041
Phone: 03-6416-5601
Hours: 11:00 AM – 8:00 PM
Closed: Varies