#Japan #Tokyo #Food Loss #KNOCK #King of Bite

Get Ready for the King of Bite 2025!

On November 23, 2025, a monumental gastronomic event is set to thrill audiences when the 'King of Bite - 2025 Autumn' takes place, hosted by KNOCK Co., Ltd., headquartered in Shinjuku, Tokyo. This competition, known as Japan's premier eaters' contest, promises an action-packed day filled with vibrant food entertainment.

The Event's Significance

'King of Bite' isn't just about eating; it's a celebration featuring Japan’s elite competitive eaters battling for titles like 'Strongest', 'Fastest', and 'Largest' in various thrilling events. Furthermore, this contest emphasizes social responsibility by targeting food waste reduction, aiming to prevent one ton of food loss by utilizing surplus produce in the dishes prepared for the contest. It’s a perfect blend of entertainment and sustainability!

With over 9.65 million subscribers across multiple media channels featuring competitive eaters, anticipation builds for video highlights shared on the 'Samurai Eating' YouTube channel after the event.

Event Overview

Event Title: King of Bite - 2025 Autumn 〜 A Challenge Beyond Limits with Eating and Food Loss Reduction 〜
Date and Location: November 23, 2025, at Shinagawa The Grand Hall
Organizer: KNOCK Co., Ltd.
Special Sponsor: Kitaguni kara no Okurimono Co., Ltd.
Tickets: S, A, and B seats - All SOLD OUT!

Contest Lineup

Match 1: The Power - Ultimate Showdown

Featuring powerful eaters like Kawaziru, King Yamamoto (Samurai), Xiao Hoi, and Ebimayo battling it out for supremacy.

Match 2: Team Battle of Great Portions

In a battle of personalities, individual eaters including Ako, Kako, Yurimori, Tomoko Miyake, Tamachan, Kayo-nee, Shokun no Hentai, and Shiori-chan will compete in teams.

Match 3: The Speed - Who's the Fastest?

Speedsters Yamagami, Kamiyama, and Dracö will face each other in a high-octane race for the title of fastest eater.

Match 4: 3vs3 The Monster Match

A thrilling 3-vs-3 battle between legendary eaters MAX Suzuki, Zousan Pakupaku, Rascal, Shinoken, Ken-chan, Gaduyu, Akihiro Yamamoto, Michael Takahashi, and a surprise guest (subject to change).

One of the highlights of this year’s event is the participation of Xiao Hoi from Taiwan, the first overseas contender in this tournament. As a popular competitive eater and YouTuber, Xiao Hoi returns to the spotlight after featuring on her television show 'Bakushoku Shimai' (literally 'Glutton Sisters') and is expected to bring fierce competition, with broadcast coverage planned in Taiwan.

Official Merchandise Now Available!

To commemorate the event, special merchandise is currently available for pre-order until October 19. Don’t miss out on items like:

• - 'King of Bite - 2025 Autumn' sticker set (¥700)
• - 'King of Bite - 2025 Autumn' acrylic keychain (¥1,000)
• - 'King of Bite - 2025 Autumn' eco bag (¥1,500)
• - 'King of Bite - 2025 Autumn' muffler towel (¥2,000)
• - 'King of Bite - 2025 Autumn' T-shirt (¥4,500〜¥4,800)

Be sure to grab some exclusive merch while supplies last!

Commitment to Social Contribution

This event transcends mere entertainment, showcasing a vital initiative against food waste. The theme 'Beyond Limits' encourages competitive eaters to push their boundaries while making a significant contribution to social causes. Together, we're not just exploring food capacities but also increasing awareness of social responsibilities, ensuring a balance between appetite and altruism.

For more inquiries, contact:
KNOCK Co., Ltd. PR Team: [email protected] / TEL: 03-6258-0669

Explore the Official Merchandise Site for orders.