Aurora Cannabis Expands Whistler Brand Presence to Australia with New Offerings

Aurora Cannabis Expands Whistler Brand in Australia

In an exciting development for the medical cannabis landscape, Aurora Cannabis Inc. has announced the introduction of its esteemed Whistler Cannabis Co. brand in Australia. This strategic move is part of Aurora's broader initiative to expand its global presence while offering high-quality products that cater to the needs of patients. As one of Canada’s original cannabis brands, Whistler is known for its premium indoor craft cannabis, and this new endeavor promises to deliver a genuine Canadian cannabis experience to Australian consumers.

A Heritage of Quality

Founded in 2013, Whistler benefits from Aurora’s extensive cultivation expertise. The cannabis is grown at the state-of-the-art Aurora Alpine facility located in Pemberton Valley, British Columbia. Here, the cannabis plants are carefully nurtured in a controlled environment to ensure peak quality. Each strain is harvested when it is optimal, showcasing Aurora's commitment to producing top-tier medical cannabis.

The production process behind Whistler Cannabis Co. products is meticulous. All plants are boutique-grown in small batches to ensure consistency and quality. After harvesting, the cannabis undergoes a slow, controlled drying process to retain the vital trichomes - the elements that preserve the plant’s aroma, cannabinoids, and active compounds.

New Product Launches

The initial offering from Whistler Cannabis Co. includes two distinct high-potency cultivars:

1. Ginger Breath - An Indica strain with a striking 32% THC content, this cultivar is derived from ‘91 Royale and Driftwood Diesel genetics. Its terpene profile features Caryophyllene, Pinene, and Linalool, resulting in a complex aroma that captivates the senses with spicy ginger, gasoline, chai, and citrus notes.

2. Critical Diesel - A Sativa with 28% THC, Critical Diesel is crafted from the renowned Critical Sensi Star and Driftwood Diesel lineage. Featuring a blend of Caryophyllene, Pinene, and Myrcene in its terpene profile, this strain offers a fruity bouquet with hints of cherry, grape, strawberry, vanilla, and gasoline.

These products are not just about potency; they represent a significant step forward in providing more options to patients in Australia, reflecting Aurora's patient-first approach to cannabis.

Commitment to Quality

Aurora Cannabis has earned recognition as a leader in the medical cannabis sector, both in Canada and internationally, through a robust regulatory framework and a commitment to high-quality production standards. With its EU and TGA GMP certifications, Aurora ensures that all products meet strict quality and safety benchmarks. This dedication is pivotal as they aim to penetrate international markets effectively and sustainably.

Aurora's CEO, Andre Jerome, expressed enthusiasm about the brand’s expansion, stating, “Whistler is a tried-and-true brand in the Canadian market. We are thrilled to extend its legacy to Australian patients.” This growth signifies Aurora's unwavering dedication to advancing its international foothold while prioritizing patient care and education in the ever-evolving global cannabis market.

About Aurora Cannabis Inc.

Based in Edmonton, Alberta, Aurora Cannabis serves both medical and consumer markets across various regions, including Canada, Europe, Australia, and New Zealand. The company is dedicated to improving lives through its high-quality cannabis products, with a portfolio that includes several adult-use and medical brands. Aurora continuously strives for innovation while catering to the wellness market, ensuring they remain the gold standard in the cannabis industry.

To learn more about Aurora Cannabis, visit their website at www.auroramj.com and connect on social media platforms such as X and LinkedIn.

As Aurora Cannabis embarks on this new chapter with the Whistler Cannabis Co. in Australia, the industry watches closely to see how this venture will shape the future landscape of medical cannabis in the region.