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New Era for Mirai Lab BioScience

On August 6, 2026, Mirai Lab BioScience, headquartered in Ginza, Tokyo, introduced a revamped corporate logo reflecting its newly defined brand philosophy: "LUXURY OF SCIENCE". This rebranding aligns with the company's mission under the leadership of CEO and CTO, Dr. Nobuaki Shimizu, who has a rich background in life sciences and aims to communicate the value of scientific research to the community.

Logo Significance

The logo of Mirai Lab creatively interweaves the letter 'M' in various orientations, symbolizing the convergence of diverse knowledge and technology at a central point that expands into the future. This ordered structure represents the scientific accuracy of reproducibility, while its partial mirror properties stand for multifaceted verification that strengthens hypotheses from different perspectives. Additionally, the slight asymmetry of the design is a metaphor for the new discoveries that arise from verification.

This logo encapsulates the spirit of Mirai Lab, which emphasizes accumulating knowledge through reproducibility, enhancing certainty through multiple validations, and nurturing new possibilities emerging from differences.

Changing Dynamics in Management

In July 2025, Dr. Nobuaki Shimizu took the helm as the CEO and CTO, initiating a management overhaul where scientists lead the company's direction. This move signifies a renewed commitment to delivering genuine quality grounded in research, reinforcing Mirai Lab’s original intent.

Brand Philosophy: A New Vision

With the new management structure, Mirai Lab refreshed its brand ethos to “LUXURY OF SCIENCE”—bringing the answers derived from science into one's inner self. This philosophy is visually manifested through the new logo. The core tenets of the brand are:

Mission

To scientifically explore the truths related to health span, delivering credible evidence and valuable choices to society.

Vision

To address the common challenge of health span through scientific expertise and enable everyone to live richly, free from age limitations—a concept dubbed “Productive Aging.”

Values

To remain steadfast in scientific integrity, resisting fleeting trends, while consistently providing cutting-edge insights as pioneers in NMN research that enhance quality of life and unveil new possibilities.

Product Lineup Update

Mirai Lab also introduced its new supplement, NMNH LX, which launches on June 12, 2026. Unlike traditional NMN supplements that focus solely on compensating for age-related deficiencies in NAD⁺, NMNH LX takes a novel approach by emphasizing the balance between NAD⁺ and its reduced form NADH. This product incorporates the reduced molecule β-NMNH, promoting a more comprehensive approach to health supplementation.

In addition to NMNH LX, the brand continues to enhance its flagship product line, the NMN PURE® Series, which boasts a variety of options with NMN content ranging from 900 mg to 30,000 mg, tailored to meet diverse health needs and lifestyles.

Quality Assurance

Mirai Lab prides itself on its commitment to quality with an absolute purity level of 99.7%, verified through rigorous testing by the Japan Food Analysis Center. The company maintains strict quality control at its GMP-certified facilities and has received international doping certification, ensuring that all products are safe for consumers.

Where to Buy

Consumers can purchase Mirai Lab products from the official online store or visit the following locations:

• - MIRAILAB Wellness Branch: Ginza, Tokyo
• - Nihombashi Mitsukoshi Main Store: Tokyo (pop-up shop)

About Mirai Lab BioScience

Mirai Lab BioScience is dedicated to exploring the nexus of beauty and health through its life science initiatives rooted in the philosophy of “Luxury of Science.” For inquiries, please contact the company through their official website.

Explore the transformation and dedication Mirai Lab has towards advancing the frontiers of health solutions through science, ensuring the longevity and vitality for all.