#Japan #Tokyo #LIFE LABEL #Dolive #House Product Market

Introduction

House Product Market Inc. (HPM), headquartered in Minato, Tokyo under the leadership of CEO Teppei Hayashi, is set to embark on a transformative journey within the housing industry. Effective April 1, 2026, the company will execute a management buyout (MBO) from Betsudai Co., leading to the establishment of HPM as a standalone entity focusing on creativity in the housing sector.

Vision for a New Housing Market

HPM's new vision goes beyond merely operating a housing franchise. The company aspires to be the 'App Store of the Housing Industry,' implementing top-tier creativity on a massive scale. By converting the thoughts and worldviews of leading creators, fashion, interior brands, and iconic media into accessible products—what we call 'Applications'—HPM will make these available to users through its marketplace. This approach promises to democratize design, allowing everyone to explore high-caliber options for their living spaces.

Lifelong Products: Redefining LIFE LABEL and Dolive

With the introduction of HPM as a marketplace for products, existing brands such as LIFE LABEL and Dolive will be revitalized as trusted content within this innovative store. By ensuring a continuous supply of novel products (Applications), a diverse array of fresh living options will spread across the market. This progressive strategy places HPM at the forefront of the new norms in lifestyle and living spaces.

Our Tagline: Encounter Your Favorite

Building a home is no longer simply about acquiring real estate. Instead, it is about integrating the coolest 'Applications' into one’s lifestyle. HPM aims to produce these life-changing encounters, further emphasizing its mission to inspire individuals to engage with their surroundings creatively. As an independent entity, HPM will operate with enhanced speed, freedom, and creativity, driving a monumental cultural movement that aims to reshape the colorful landscape of Japan.

Company Overview

• - Company Name: House Product Market Inc.
• - CEO: Teppei Hayashi
• - Location: 2F, Crescent Hills 4-13-9, Minami Aoyama, Minato, Tokyo
• - Establishment Date: April 1, 2026
• - Business Focus: Planning, development, and distribution of housing products and platforms.
• - Website: https://hpm-inc.jp/

In conclusion, House Product Market Inc. is not just a company; it represents a shift towards a creative and user-centric housing industry. With its innovative approach, HPM aims to captivate a diverse audience and enhance how we perceive and engage with our living spaces. The impending launch marks a crucial step in this exciting journey that promises to redefine the landscape of lifestyle choices in housing.