ASTRAUX Redefines Urban Mobility with a Game-Changing Electric Vehicle at Just €5,999

ASTRAUX's Bold Entry into Urban Mobility



In an impressive global launch event held in Berlin on September 8, 2025, ASTRAUX, a trendsetting lifestyle technology brand based in Dubai, unveiled its groundbreaking approach to urban mobility. The event attracted over 200 reporters, industry leaders, and influencers from around the world, witnessing over 1.2 million viewers tuning in via livestream. The spotlight was clearly on the ASTRAUX Mini Electric Vehicle (EV), priced at an enticing €5,999, which is set to disrupt the European market significantly.

The ASTRAUX Mini EV: Affordable and Stylish


The ASTRAUX Mini EV captures attention with its sleek design and affordability, appealing to a younger demographic eager for personal mobility. This compact vehicle not only promises a stylish ride but also inclusivity, as it's permitted for drivers starting at 14 years old in selected European countries. The vehicle's notable features include:

  • - High-quality build: A robust body structure and a panoramic glass roof provide both safety and visual appeal.
  • - 360° view: Enhanced visibility ensures safer navigation in urban environments.
  • - Entertainment and connectivity: A built-in karaoke system, ambient lighting, and app integrations lend a fun twist to driving experiences, especially for the younger drivers.
  • - Aimon Companion Robot: This unique interactive AI companion responds to touch and emotions, enhancing engagement during drives.

Moreover, the launch did not just showcase vehicles; it hinted at a lifestyle, emphasizing ASTRAUX's vision of making high-quality urban mobility accessible and stylish.

Expanding the ASTRAUX Ecosystem


The excitement extended beyond just the Mini EV. ASTRAUX also introduced its smart glasses retailing at €79, integrating stylish design with technology. Features include:

  • - UV400 protection and real-time integration with ChatGPT: This allows users access to language translations and voice commands directly through the glasses.
  • - 8-megapixel perspective camera: Capturing high-quality content on the go, making every moment shareable.

ASTRAUX aims to create an ecosystem where technology, aesthetics, and affordability meet, encouraging a contemporary lifestyle where mobility is redefined.

A Significant Milestone for ASTRAUX


During the launch event, notable partnerships were announced, leading to substantial orders exceeding 30,000 vehicles, marking a significant step in ASTRAUX's global expansion strategy. This swift interest signals a robust demand for accessible electric vehicles in the market.

ASTRAUX's growth strategy for Europe includes local partnerships, immersive test-drive programs, and exclusive pre-order campaigns, showcasing their commitment to establishing a strong foothold in this new market. The company’s mantra, “Style it. Live it. Show it,” illustrates their ambition to intertwine daily life with advanced technology while focusing on taping into the distinct demands of urban mobility.

Join the Movement


For those interested in becoming part of this new movement in urban mobility, pre-orders for the ASTRAUX Mini EV are currently available at a special early bird rate, with exciting additional offers set to attract a wide range of potential customers.

To catch the full unveiling event and engage with the brand, watch the recorded launch on their official YouTube channel. Follow ASTRAUX on their social platforms—Instagram, TikTok, and Facebook—to stay updated on the latest innovations and offers in urban mobility.

This move by ASTRAUX not only highlights the evolving landscape of urban transport but also illustrates a future where style and functionality coexist at a fraction of the expected cost in the automative industry.

Topics Consumer Products & Retail)

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