#Japan #Tokyo #Itoen #Chichiyasu #Chibo

Exciting Collaboration at Shibuya Scramble Square

From October 15 to November 3, 2025, ITOEN is thrilled to present the "ocha room ashita ITOEN × Chichiyasu Chibo Fair" held at the tenth floor of Shibuya Scramble Square. This event will feature a fabulous range of original merchandise inspired by the beloved character Chibo from Chichiyasu, along with unique menu offerings that bring a delightful twist to popular items available at the Chichiyasu store in Hiroshima.

Fair Highlights

1. Special Menu Items Featuring Chichiyasu’s Favorites

During the fair, guests can savor the much-loved "Yoguruseiki" and "Chibowl" from Chichiyasu, specially enhanced with ITOEN's original Rooibos syrup. This brings a refreshing balance of yogurt and Rooibos tea flavors, making it an unforgettable culinary experience.

• - Yoguruseiki with Rooibos Syrup: Priced at 900 yen (excluding tax), this luxurious frozen drink is crafted using Chichiyasu yogurt, topped with a drizzle of Rooibos syrup based on your preference.

• - Chibowl with Rooibos Syrup: For 1,500 yen (excluding tax), enjoy a delightful bowl featuring plain Chichiyasu yogurt, fresh fruits, and a gentle sweetness from the Rooibos syrup.

2. Exclusive Chibo Merchandise

The fair offers a variety of five exclusive products featuring the adorable character Chibo. These items are must-haves for fans and collectors alike!

• - Chibo Yogurt Spoon: 700 yen (excluding tax)
• - Chibo Trading Can Badges (Local Editions): 400 yen (excluding tax)
• - Antibacterial Towel Handkerchiefs featuring Chibo and Chichiyasu Yogurt: Each priced at 850 yen (excluding tax)
• - Chibo Charm Ballpoint Pens (Black, 0.38mm): 600 yen (excluding tax)
• - Chibo Stacking Mug (White & Red): 2,000 yen (excluding tax)

3. Exclusive Limited Stickers

In addition to the delightful food and merchandise, customers who order either the Yoguruseiki or Chibowl during the fair will receive a limited-edition Chibo sticker, adding a fun bonus to their visit!

Event Details

• - Date: October 15 (Wed) - November 3 (Mon), 2025
• - Location: ocha room ashita ITOEN

Shibuya Scramble Square, Shop & Restaurant 10th Floor

• - Features: Chibo merchandise, Yoguruseiki, and Chibowl available for purchase.

About ocha room ashita ITOEN

The ocha room ashita ITOEN provides a cozy atmosphere for guests to enjoy a healthy dining experience with a connection to traditional Japanese tea culture.

• - Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo

Shibuya Scramble Square, Shop & Restaurant 10th Floor

• - Phone Number: 03-6803-8112
• - Hours: 10:00 AM to 9:00 PM (Food Last Order at 8:00 PM, Drink Last Order at 8:30 PM)
• - Closed: Subject to Shibuya Scramble Square’s holidays
• - Official Website: ITOEN Shop
• - Official Instagram: ocha_room_ashita_itoen
• - Operated by: ITOEN Food Service Co., Ltd.

Come visit us at Shibuya Scramble Square and enjoy a unique culinary experience that blends Japanese tea culture with innovative flavors and merchandise!