Geotab Launches European Expansion of GO Anywhere Asset Tracker

Geotab Inc., a prominent global player in connected vehicle and asset solutions, has expanded its offerings to the European market with the introduction of the GO Anywhere asset tracking device. Announced on June 27, 2025, this new device aims to revolutionize how businesses manage their critical assets across various sectors, including transportation, shipping, supply chain, mining, and even governmental institutions.

Key Features of GO Anywhere


The GO Anywhere is a rugged, battery-powered asset tracking device designed to improve asset management efficiency. It seamlessly integrates with Geotab's MyGeotab platform, enabling users to visualize all assets and vehicles on a single interface. This integration not only streamlines asset tracking but also enhances operational control. Key features of the GO Anywhere include:

  • - Robust Design: Built to withstand harsh conditions, the device is perfect for outdoor use in environments such as construction sites and agricultural fields.
  • - Flexible Installation: Easily mountable with screws or magnets, it can accommodate a wide range of asset types.
  • - Customizable Tracking: The device allows configurable ping frequencies, ensuring updates can be tailored based on time or movement, enhancing tracking precision.
  • - Long Battery Life: It can operate for up to five years on a single charge, featuring intelligent power management.
  • - OTA Updates: The device supports over-the-air updates, ensuring ongoing improvements without the need for physical replacements.
  • - Integrated Analytics: Users can access centralized reports, dashboards, and customizable alerts through the MyGeotab platform.

Economic Benefits


Geotab's COO, François Denis, emphasized the growing economic pressures businesses face, stating that companies across various sectors are keen to control costs and enhance their asset management practices. The GO Anywhere device addresses the significant financial implications associated with lost or underutilized assets, presenting an opportunity for reduced expenses and increased productivity. By transforming potential losses into substantial savings and operational efficiency, the GO Anywhere becomes a strategic tool for companies.

Real-World Applications


With its versatility, the GO Anywhere can be applied across different industries. In transportation and logistics, it allows fleet managers to keep track of where and when assets are utilized, which is pivotal for optimizing operational efficiency. The mining and construction industries benefit from its robust design, ensuring reliable tracking in rugged environments. Government bodies can also use this technology for efficient resource management.

Currently, the GO Anywhere is supported across several European nations, including Austria, Belgium, France, Germany, the Netherlands, Spain, Switzerland, and the United Kingdom, utilizing regional LTE-M networks to ensure connectivity.

About Geotab


Geotab is recognized for its innovative solutions in connected vehicles, focusing on fleet management efficiency. The company leverages advanced data analytics and AI to optimize fleet performance, safety, and sustainability while reducing operational costs. With over 55,000 clients worldwide, Geotab processes an impressive 80 billion data points daily from more than 4.7 million connected vehicles to enhance its services. The company has established trust among Fortune 500 companies, mid-sized fleets, and large public sector fleets, including the federal government of the United States.

As Geotab celebrates 25 years of innovation, it remains committed to data security and privacy, holding certifications such as FIPS 140-3 and FedRAMP. Partnering with various stakeholders, Geotab's open platform and marketplace provide numerous third-party solutions tailored for fleet management needs. To learn more about Geotab and its services, visit www.geotab.com. Follow Geotab on LinkedIn or check out their informative blog for updates and insights.

Topics Business Technology)

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