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HOYA Vision Care Unveils HOYA LensPreview™ for Enhanced Patient Experience

In an era where technology is reshaping healthcare, HOYA Vision Care has taken a significant step forward by launching the HOYA LensPreview™. This cutting-edge virtual try-on solution is designed to transform the way patients select and perceive their eyewear, offering a far more engaging and informative experience.

The Evolution of Lens Selection

Traditionally, patients have relied on physical samples to see how different lenses and frames would look on them. This method can be cumbersome, leading to unnecessary costs for eye care practices in terms of inventory and logistics. HOYA LensPreview™ changes this landscape by integrating advanced technology into the HOYA Hub™ ecosystem, allowing eye care professionals (ECPs) to provide patients with a real-time virtual lens try-on experience.

Available in both the United States and Canada, this innovative tool lets users explore a variety of HOYA’s premium lens options, which include the Sensity® Family, the stylish Mirror Collection, the award-winning Lumacore™, and polarized lenses. ECPs can now demonstrate the lenses in realistic colors and effects, helping patients visualize their choices better than ever before.

Benefits of HOYA LensPreview™

1. Cost Efficiency

One of the most significant advantages of HOYA LensPreview™ is the reduction in costs associated with physical lens samples. Businesses no longer need to ship, store, or manage these samples, streamlining operations and boosting efficiency within eyewear practices.

2. Enhanced Patient Expectation Management

This technology empowers patients by allowing them to see how the selected lenses will actually look, managing their expectations more effectively. This increases their confidence in the choices they make and strengthens the customer-ECP relationship.

3. Increased Revenue Opportunities

The interactive nature of HOYA LensPreview™ fosters an engaging environment that is likely to boost second-pair and sun lens sales as patients are encouraged to explore additional options within a hassle-free platform. This increased engagement can significantly elevate practice revenue.

Technology Behind HOYA LensPreview™

The technology powering HOYA LensPreview™ is provided by Fittingbox, a leader in virtual try-on technology in the eyewear space. By leveraging Fittingbox’s advanced virtual try-on solutions, HOYA has created an immersive lens simulation that redefines how lenses can be selected and tested.

Features of the HOYA Hub™

Customers using HOYA LensPreview™ can access it through the HOYA Hub, which integrates multiple functions to enhance practice management. The Hub allows users to track jobs, find invoices, process payments, and even manage social media, all within an easy-to-navigate platform. For those not yet part of the HOYA Hub, it is recommended to contact a local HOYA Business Consultant for access.

A Commitment to Innovation

Samy Lauriette, Vice President of Strategic Marketing at HOYA Vision Care, stated, “We’re thrilled to introduce HOYA LensPreview as part of our commitment to innovation. This tool enhances the patient experience while helping practices improve lens sales without the hassle of physical samples.”

With over 60 years of expertise in the eyeglass lens industry, HOYA Vision Care continues to pioneer advancements that cater to all aspects of vision care, aiming to provide a seamless and satisfying experience for both ECPs and patients alike.

As patients seek more intuitive and interactive ways to choose their eyewear, solutions like HOYA LensPreview™ will undoubtedly lead the way in shaping the future of eyewear selection. To see the technology in action, interested parties are invited to view a demonstration of the HOYA LensPreview™.

For more information about HOYA and its current offerings, visit www.hoyavision.com.