#Japan #Tokyo #Gaming Market #Digital Hearts #Japan Seminar

Digital Hearts Cross Tokyo Announces Seminar for Foreign Game Publishers

Digital Hearts Cross Tokyo has officially announced an upcoming seminar titled "A Comprehensive Guide to Success in the Japanese Game Market: From Brand Strategy to Culturalization," aimed at foreign game companies looking to enter Japan's vibrant gaming industry. The event is set to take place on September 24, 2025, from 10:00 AM to 12:15 PM, in the heart of Shinjuku, Tokyo.

Seminar Overview

The seminar will cover the latest trends in Japan's gaming market, highlighting effective strategies for market entry, localization, and marketing. Participants can look forward to engaging insights from key figures in the industry, including Kazuhisa Okada, editor-in-chief of the gaming information site 4Gamer.net, Ryuuhei Ishikawa, Business Division Manager at Fennel, Bi Wu, CEO of SmartNews Singapore, and Yasuto Fujitomo from LINE Yahoo's consulting team. This is an exceptional opportunity to gain firsthand knowledge from seasoned professionals.

Event Details

Date: September 24, 2025
Time: 10:00 AM - 12:15 PM (Doors open at 9:30 AM)
Location: Shinjuku, Tokyo (Exact venue details will be sent to confirmed participants)
Format: Offline event only (No online streaming or recordings will be available)
Audience: This seminar targets representatives from overseas gaming publishers and development companies.
Cost: Free (Pre-registration is required. Attendees are asked to bring a business card for registration.)

Agenda

• - 10:00-10:05: Opening Remarks
• - 10:05-11:25: "A Comprehensive Guide to Success in the Japanese Game Market"

Featuring: Aetas Corporation, Fennel, SmartNews Corporation, and LINE Yahoo Corporation (names listed in alphabetical order)

• - 11:25-11:40: Coffee Break
• - 11:40-12:10: Panel Discussion: "Capturing the Hearts of Japanese Gamers: Enhancing Game Value through Localization and Detailed Management"
• - 12:10-12:15: Closing Remarks

How to Register

To secure a spot, interested participants must fill out the registration form available here. Early registration is advised, as spaces are limited, and the seminar will accept participants on a first-come, first-served basis. Confirmation emails will be sent within three business days to those who successfully register. Please note that registrations from competing companies will not be accepted.

Featured Guest Speakers

Kazuhisa Okada - CEO of Aetas Corporation, Editor-in-Chief of 4Gamer.net
Kazuhisa Okada co-founded 4Gamer.net in August 2000, starting a journey that has transformed the gaming industry in Japan. His insights from both journalism and entrepreneurship offer invaluable perspectives on the gaming landscape.

Ryuuhei Ishikawa - Business Division Manager at Fennel
Former professional gamer Ryuuhei Ishikawa has been a force in marketing and community engagement for gaming. His experience in running over 600 online tournaments has positioned Fennel as a major player in game marketing.

Bi Wu - CEO of SmartNews Singapore, Head of APAC Ad Business
With a decade of experience in Japanese market entry for Chinese products, Bi Wu bridges the gap between emerging tech and lucrative market opportunities. His role in SmartNews continues to shape advertising strategies for many businesses in Japan.

Yasuto Fujitomo - Consulting Team Member at LINE Yahoo
Yasuto Fujitomo has been instrumental in promoting applications through innovative marketing strategies. His extensive background enables him to provide critical insights to app developers looking to succeed in Japan.

Conclusion

This seminar organized by Digital Hearts Cross Tokyo promises to be a pivotal resource for foreign gaming companies eager to penetrate the Japanese market. With firsthand insights from industry leaders and a focus on both strategic and cultural considerations, attendees will leave equipped with the knowledge necessary to navigate this ever-evolving landscape. Don’t miss this opportunity to learn, network, and enhance your understanding of Japan's dynamic gaming environment.