#United States #Bath Products #Twisted Allure #Escondido

Twisted Allure Opens Its First Storefront

April 12, 2025 - In an exciting development for fans of whimsical self-care, Twisted Allure has just unveiled its inaugural brick-and-mortar store at the Mershops North County Mall in Escondido, California. Founded in 2014 by Lisa Forchette, this quirky bath and body brand has captured hearts with its vibrant colors, playful designs, and captivating fragrances.

Since starting as a small home-based venture, Twisted Allure has transformed into a nationally recognized brand known for its products that combine a dash of spookiness with sweet charm. The opening of the new store symbolizes a turning point for the brand, which previously operated solely online, shipping handmade items across the country. Now, the community can explore this delightful world of bath products in person.

A Dream Realized

Lisa Forchette expressed her excitement about the store’s opening, stating, "It's something we've dreamed about for years. We started this brand in my grandma's backyard with a handful of handmade soaps and a lot of late nights. Now, being able to create this space and meet customers face-to-face is huge for us." The brand’s journey from local artisan soaps to a beloved favorite is a testament to their commitment and creativity.

An Immersive Shopping Experience

Located within the dynamic atmosphere of Mershops North County Mall, the new Twisted Allure store is designed to offer an immersive experience for guests. The store reflects the brand’s unique aesthetic, akin to a whimsical haunted house mingled with a candy shop, filled with bursts of color and seasonal excitement. Shoppers can experience the full range of offerings that include whipped soaps, body scrubs, lotions, and bath bombs.

Special Launch Event

The grand opening event on April 12th promises to be memorable. Attendees can look forward to special treats, exclusive product launches, and exciting surprises as they explore the enchanting space. Fans of Twisted Allure will be able to smell, touch, and test their favorite products, creating a new connection with the brand.

Twisted Allure has cultivated a loyal fan base energized by its blend of playful designs and delightful scents. Their offerings, such as the much-loved Unicorn Brains Whipped Soap, have become household names, often highlighted for their artistic flair combined with effective skin benefits.

Conclusion

With the opening of its new store, Twisted Allure not only welcomes loyal customers but also invites new fans to discover the magic of their brand. As they continue to innovate and expand their product line, Twisted Allure keeps pushing the boundaries of fun in self-care. This moment marks a thrilling chapter in their journey, paving the way for future growth while maintaining close ties with the Escondido community that nurtured their origins.

For those looking to indulge in unique self-care experiences, visiting Twisted Allure at Mershops North County Mall is a must. Come join the celebration and immerse yourself in the delightful world of Twisted Allure today!