Refreshing Cold Noodles
2026-03-30 03:11:55

Seven-Eleven Japan Introduces Refreshing Cold Noodles for Summer 2023

Seven-Eleven Japan Unveils a Refreshing Lineup of Cold Noodles for the Upcoming Summer



As summer approaches, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to roll out a revamped selection of their classic cold noodles. Starting from April 7th, customers across Japan will be able to enjoy these delicious updates at their local stores.

One of the highlights of this launch is the new and improved Zaru Soba, which has undergone a significant enhancement. By increasing the amount of katsuobushi used in the dipping sauce, the broth now boasts an even richer flavor, making it the perfect dish to cool down during the heat of summer. The company encourages all noodle enthusiasts to experience this elevated taste that is more flavorful and enjoyable than ever before.

Key Offerings in the Revamped Cold Noodles



1. Zaru Soba


- Price: 398 yen (tax included: 429.84 yen)
- Release Date: April 7th (available in select areas nationwide)

The special sauce for this soba features the highest-ever quantity of katsuobushi, sourced from line-caught bonito caught in the Maldives. Not only is this fish known for its robust umami flavor, but it also remains unsalted, enhancing the overall experience of the dish.

2. Chilled Bukkake Soba with Rich Dashi and Tororo


- Price: 490 yen (tax included: 529.20 yen)
- Release Date: April 7th (available in select areas nationwide)

This version of bukkake soba incorporates tororo—grated yam—prepared in a new way that retains its skin, offering a more authentic taste and texture. Customers will appreciate the natural flavor and stickiness of the tororo, elevating this dish even further.

3. Chilled Bukkake Udon with a Smooth Nozomi


- Price: 350 yen (tax included: 378 yen)
- Release Date: April 7th (available in select areas nationwide)

Seven-Eleven has revisited the production process of this udon to improve its chewiness and smoothness significantly. This preparation guarantees that customers will relish each bite until the very last slurp.

4. Chilled Chinese Noodles


- Price: 550 yen (tax included: 594 yen)
- Release Date: April 14th (available in select areas nationwide)

5. Mini Chilled Chinese Noodles


- Price: 398 yen (tax included: 429.84 yen)
- Release Date: April 14th (available in select areas nationwide)

For the Chinese noodles, Seven-Eleven reanalyzed the noodle composition to achieve a superior texture, ensuring that the outer parts are smooth while the inside maintains a delightful chewiness.

Commitment to Quality


An official from Seven-Eleven commented on the continuous evolution of their cold noodles, noting that they are staples in customers' everyday lives. They aim to remain responsive to customer feedback, having reviewed raw materials and preparation methods to ensure the highest quality products.

Please note that prices may vary by store, and certain items may not be available at all locations. To check regional availability, visit the Seven-Eleven website.


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Topics Consumer Products & Retail)

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