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Optty and ekko's Groundbreaking Partnership

In a significant move towards integrating sustainability within financial transactions, Optty, a certified B Corporation, and ekko, a sustainability-focused platform for banking and payment industries, have joined forces. Their collaboration aims to simplify the adoption of sustainable payment methods for businesses globally, promoting increased transparency and responsibility among consumers.

The Vision Behind the Partnership

This partnership comes in response to a growing consumer demand for eco-awareness in purchasing decisions. The joint endeavor seeks to provide businesses, ranging from retail to travel, the tools to incorporate carbon tracking into their payment processes seamlessly. With consumers increasingly concerned about climate change—evidenced by a recent GlobeScan survey indicating that 63% of respondents view it as a serious issue—the need for sustainable payment solutions is more pressing than ever.

Both companies recognize that everyday financial transactions can contribute positively to the environment. By integrating eco-conscious features into payment systems, retailers can provide consumers with insights into their carbon footprint, offering opportunities for them to contribute to certified environmental projects right at the checkout.

Key Features of the Sustainable Payment Solution

Through Optty's global payment infrastructure—accessible in over 140 countries—businesses can activate ekko's real-time sustainability tools with a simple click. This efficiency ensures that retailers can easily enhance their existing payment systems to include features that track and offset carbon emissions.

Making Sustainability Effortless

The technology developed by ekko allows the real-time tracking of CO2 emissions from consumer purchases, making it easier for customers to understand the environmental impact of their spending. Furthermore, consumers can support leading environmental organizations through micro-donations during their transactions, blending convenience with activism. As stewards of sustainability, ekko and Optty envision a retail experience where individuals can align their financial choices with their values effortlessly.

Oli Cook, co-founder and CEO of ekko, stated, "This partnership is monumental for the future of payments. Today's consumers are keen to make sustainable choices, and companies are eager to support them in this endeavor. Together with Optty, we simplify tracking and compensating for the carbon footprint, creating a positive impact without adding complexity."

A Win-Win for Businesses and Consumers

Steven Ritchie, interim CEO of Optty, expressed similar sentiments, emphasizing that Optty was designed to streamline payment processes for merchants, granting them greater flexibility and control. The integration of sustainability into their offerings is a natural next step, enhancing customer loyalty while supporting the planet.

"As a B Corporation, we are dedicated to cutting-edge financial technology and responsible commerce. We take pride in leading the charge to make sustainable payments the norm." This partnership enables firms of any size across the globe to offer innovative solutions for integrating sustainability in their payment systems without disrupting existing infrastructures.

Conclusion

With the combined capabilities of Optty and ekko, merchants are now equipped to deliver seamless, eco-friendly payment experiences that resonate with consumer values globally. This collaboration signifies not just a shift in the payment landscape but also a cultural transformation towards greater corporate responsibility and sustainability in the financial sector.

For more information about the ekko and Optty partnership, log on to their respective websites at ekko.earth or optty.com.