Hyundai Partners with Mammoth Mountain for Outdoor Adventure Innovation

Hyundai Motor America has established an exciting multi-year partnership with Mammoth Mountain, a renowned California ski resort, to inspire outdoor adventure seekers and families alike. This collaboration is more than a simple marketing ploy; it aims to celebrate the spirit of adventure and the beautiful landscapes that both entities cherish. This partnership will highlight Hyundai's commitment to innovation, safety, and adventure in its SUV lineup, particularly focusing on the versatile XRT models that are designed for both rugged escapades and family trips.

Showcasing Off-Road Capability

The partnership prominently features Hyundai's capabilities, especially its SUV models like the Palisade XRT Pro, Tucson XRT, and Santa Fe XRT, which embody adventure readiness and family-friendly comfort. The collaboration will showcase how these vehicles can navigate rugged terrains, making them perfect companions for families heading to Mammoth's renowned slopes. As families gear up for ski and snowboard seasons, Hyundai's SUVs are engineered to ensure safety and comfort, providing peace of mind as they embark on their outdoor adventures.

As Sean Gilpin, chief marketing officer of Hyundai Motor America, stated, "We go the distance to champion California's backyard because it's our backyard too," reflecting the brand's deep-rooted connection to local communities and commitment to enhancing outdoor experiences.

A Campaign for Adventure

Hyundai's multi-year campaign with Mammoth Mountain will be multifaceted, including digital and on-site branding opportunities along with co-branded merchandise. The campaign will also feature engaging social content with Woolly, Mammoth Mountain's beloved mascot, who will join Hyundai vehicles in promotional materials, creating a fun and relatable bridge between the brand and potential outdoor enthusiasts. This content will be shared across both Hyundai and Mammoth's social channels, showcasing picturesque settings and snow-covered peaks to emphasize the adventure spirit.

Along with digital content, Hyundai will establish two permanent vehicle displays at Mammoth Mountain to give visitors an up-close experience of its SUV lineup. The brand's support doesn’t stop there; it will also sponsor Mammoth's annual kickoff event, "Night of Lights," which features fireworks and various festive activities, reinforcing a sense of community and celebration of seasonal adventures.

Supporting Local Communities

In addition to its commitment to Mammoth Mountain, Hyundai is also stepping up as a supporter of San Diego lifeguards, further cementing its dedication to enhancing community safety and well-being. This initiative will see more details released in early 2026, aligning with the automotive giant's vision of being an active participant in local community engagement.

Overall, the partnership represents a shared mission to elevate adventure experiences, merging automotive innovation with the natural beauty of California's outdoors. From exhilarating skiing excursions to relaxed family outings, Hyundai's vehicles are prepared to tackle any journey, ensuring that every adventure is comfortable and memorable.

So, whether you are conquering the rugged slopes of Mammoth Mountain or enjoying a peaceful weekend getaway with loved ones, Hyundai's partnership with Mammoth Mountain ensures you have the perfect vehicle for every occasion. As the outdoor season unfolds, keep your eyes peeled for unique events and marketing initiatives that bring together the exhilarating world of adventure with the comfort and reliability of Hyundai's SUV lineup.