LILY BROWN and Sanrio’s Little Twin Stars Unveil Exclusive Collaboration Collection

Exciting Collaboration: LILY BROWN x Little Twin Stars

LILY BROWN, the acclaimed women's fashion brand under Mash Style Lab, is thrilled to announce its first-ever collaboration with the beloved Sanrio characters, Little Twin Stars (Kiki & Lala). This special collection will be launched on August 1, 2026, and is set to delight fans and fashion enthusiasts alike.

Event Overview

The collaboration forms part of a larger event, MASH SUMMER WEEK 2026, which will celebrate 19 popular fashion and beauty brands under the Mash Group umbrella. From August 1-5, this five-day extravaganza will be filled with exciting activities including point upgrades and novelty fairs, ensuring a vibrant shopping experience.

Exclusive Collection Features

The collection showcases a range of delightful items inspired by Kiki and Lala's whimsical universe. Here’s what you can expect:

1. Reversible Satin Embroidered Sukajan
- Price: ¥34,980
- Colors: LPNK, LBLU, NVY
- Size: Free
This special Sukajan features intricate embroidery of Kiki and Lala along with their friends, enhanced with sparkling threads for a romantic touch. The reverse side boasts a unique print with the collaboration’s logos, adding a fun twist.

2. Bijou T-Shirt
- Price: ¥9,900
- Colors: WHT, LBLU, CGRY
- Size: Free
A standout item for summer, this t-shirt features an eye-catching print of Kiki and Lala holding stars, complemented by a vintage-themed design with contrasting colors at the neckline and sleeves. The sparkling Bijou adornments elevate this simple yet stylish piece.

3. 2-way Satin Mini Bag
- Price: ¥15,950
- Colors: WHT, PNK, LBLU, BLK
- Size: Free
Featuring a chic satin finish, this mini handbag showcases Kiki and Lala in an adorable embroidered design, surrounded by star motifs and elegant beaded accents. Two strap options add flexibility, while the interior features a print synchronized with the reversible Sukajan.

4. Plush Charm
- Price: ¥6,930
- Colors: LPNK, LBLU
- Size: Free
An adorable charm featuring Kiki and Lala dressed as Lily Bear, complete with pastel stars and a shiny star pendant around their neck. The chain is also star-shaped and detachable, making it a collector’s dream.

Availability and Launch Details

Product previews will be available starting July 22, 2026, at noon, with items viewable on the official online store and through the MASH STORE app. The official launch will occur on August 1, 2026, across various platforms, including direct retail locations and pop-up stores.

About the MASH SUMMER WEEK Event

MASH SUMMER WEEK encourages fans to explore a wide variety of exclusive offerings from favorite brands alongside Sanrio characters. Expect fun collaborations, unique pop-up experiences, and the chance to shop for limited-edition items only available during these five exciting days.

Conclusion

This partnership between LILY BROWN and Sanrio's Little Twin Stars is a celebration of whimsical fashion, aiming to bring joy and nostalgia to all. Mark your calendars for the launch, and get ready to embrace the enchanting world of Kiki and Lala with LILY BROWN’s exquisite creations.

For more updates and sneak peeks, follow LILY BROWN on their social media platforms: Instagram, TikTok, and check out their full collection on their website.