#Japan #Tokyo #Kikkoman #Kei Tanaka #Uchi no Gohan

Kikkoman Launches New 'Uchi no Gohan' Commercial Featuring Kei Tanaka

Kikkoman Foods is set to release a new series of commercials starring actor Kei Tanaka, highlighting their celebrated 'Uchi no Gohan' line. The commercials, titled "Yasai ga Umaku Naru Yasai o Shuyaku ni," and its part two featuring eggplants, will be available on Kikkoman's official YouTube channel and brand site starting April 11, with a nationwide TV airing commencing on April 14.

In this well-crafted advertising campaign, Tanaka brings his cheerful and approachable persona to the screen, vividly expressing the fresh message of making seasonal vegetables taste better with the help of 'Uchi no Gohan.' A nostalgic jingle has also made a comeback, as Tanaka sings, "Yasai ga umaku naru, Uchi no Gohan♪," effectively communicating the product’s role as a seasoning that enhances the natural flavors of fresh produce.

Storyline and Highlights of the New Commercial

The main message delivered through the new commercial is simple: "Make seasonal vegetables delicious with Uchi no Gohan." Set against a picturesque backdrop of a cabbage field under a bright blue sky, Tanaka is shown holding fresh vegetables and cheerfully singing the newly revived CM song about how 'Uchi no Gohan' can elevate vegetable dishes.

The scene shifts to Tanaka in the kitchen, where he skillfully chops cabbage, using the 'Uchi no Gohan Vege Osozai no Moto' flavored with salt and garlic. The commercial captures a heartfelt moment as Tanaka enjoys a plate of the prepared dish, with a delightful expression that showcases the sweetness of the cabbage. This engaging portrayal is a highlight, inviting viewers to appreciate the flavors of vegetables.

Behind-the-Scenes Footage

During the shooting of the commercial, Tanaka resumed singing the iconic jingle after nearly 9 years, and his impressive vocal performance earned spontaneous applause from the crew. He was able to showcase his vocal abilities through multiple variations that added character to the song. In a scene where he delights in tasting the 'Uchi no Gohan Vege Osozai no Moto' dish, even after the director called a cut, he couldn't help but exclaim, "This is delicious!" reflecting the positive atmosphere throughout the shoot.

About the 'Uchi no Gohan' Series

Originally launched in 2002 in the Tokyo metropolitan area, the 'Uchi no Gohan' series was designed to allow families to cook home-style dishes quickly and easily. Following its national rollout the next year, the product line has expanded to include convenient options such as 'Osozai no Moto' for easy side dishes, as well as microwave-friendly and rice-mixing products that cater to various cooking needs. With a wide selection of items rich in vegetable content, 'Uchi no Gohan' makes it effortless to enjoy essential nutrients.

Introduced in February 2025, the 'Uchi no Gohan Vege Osozai no Moto' series features several vegetable-oriented products designed to help meet dietary recommendations. Each serving provides half the daily vegetable intake recommended by Japan’s Ministry of Health, Labor and Welfare, targeting a goal of 350g per day for adults. The range includes flavors like 'Broccoli and Cabbage Salt Garlic' and 'Eggplant and Green Pepper Flavor Soy Sauce,' ensuring that people can easily incorporate vegetables into their meals.

New Commercial Details

• - Title: "Yasai ga Umaku Naru Yasai o Shuyaku ni" (15 seconds)
• - TV airing starts: April 14, 2025
• - Location: Nationwide Japan
• - Starring: Kei Tanaka
• - Links to commercials:

- Yasai ga Umaku Naru
- Yasai ga Umaku Naru Nasu

About Kei Tanaka

Kei Tanaka, who was born on July 10, 1984, in Tokyo, gained attention with his role in the drama "Water Boys" in 2003. Since then, he has been active across various entertainment genres, establishing himself as a prominent figure in film and television. His starring role in the popular drama “Ossan’s Love” in 2018 skyrocketed his popularity. Recently, he can be seen in upcoming dramas and films, and he is set to perform in the stage play “Yokina Yurei” starting May at Hibiya Theater Create.

For more information about the 'Uchi no Gohan' series, visit the official website.