David Collins Takes the Helm at SpareFoot Marketplace
Storable, a prominent technology leader in the self-storage and camping sectors, has announced the appointment of David Collins as the new General Manager of its SpareFoot Marketplace. This appointment, effective immediately, aims to leverage Collins' extensive background in digital transformation and customer success within the self-storage industry.
A Leader in Digital Growth
With over two decades of experience, Collins has a proven track record in driving growth and operational efficiency. Prior to joining SpareFoot, he held notable positions, including President and COO at Store Space Self Storage, which stands as one of the top-20 storage operators in the U.S. His leadership there resulted in significant growth, leading the company through transformative digital initiatives that greatly enhanced customer engagement and market positioning.
During his tenure at Public Storage, where he served as Vice President in charge of Marketing, Collins redefined marketing strategies to focus on a digital-first approach. This methodology not only fostered customer engagement but also placed the company at the forefront of industry innovation and growth.
Enhancing the SpareFoot Experience
Collins brings valuable insights to the SpareFoot Marketplace, which includes platforms like Sparefoot.com, SelfStorage.com, and Storage.com. These platforms are designed to connect storage operators with millions of potential renters, helping businesses to increase occupancy rates and drive their return on investment. Collins, a long-time user of SpareFoot and its services, understands the critical role these tools play in boosting the performance of operators.
In his new role, Collins is set to enhance the existing features of the SpareFoot Marketplace and introduce new tools that enhance the customer experience. He aims to collaborate closely with storage operators to better understand their needs, ensuring the Marketplace evolves to address current market demands effectively.
“As a passionate advocate for digital innovation, I believe in the power of the SpareFoot Marketplace to transform how operators connect with tenants,” stated Collins. “My goal will be to ensure we not only meet but exceed the expectations of our users by providing tools that drive tangible results.”
Support from Senior Leadership
Chuck Gordon, CEO of Storable, expressed his enthusiasm regarding Collins' appointment. “David is a proven leader in our sector who intimately understands operator needs and the keys to driving performance,” he commented. Gordon's confidence in Collins rests on his relationship with the Marketplace as both a customer and expert in the field. With this understanding, Collins is expected to accelerate innovation and develop customer-focused solutions, making a significant impact in the self-storage market.
As the industry evolves, turning towards digital solutions and integrated services, the appointment of David Collins marks a strategic move for Storable. His experiences are poised to steer the SpareFoot Marketplace towards enhancing user engagement and optimizing operational efficiencies.
Looking Ahead
The self-storage industry is becoming increasingly competitive, which underscores the need for robust technology solutions. With Collins at the helm of SpareFoot Marketplace, Storable is positioning itself to not just keep pace with industry developments but to lead them. By driving forward with an emphasis on user experience and operational tools, Collins' initiatives will be key in harnessing the potential of the self-storage market amidst evolving customer expectations.
In conclusion, the leadership of David Collins is anticipated to bring transformative advancements and innovations to the SpareFoot Marketplace, aligning with Storable’s vision of empowering self-storage operators and enhancing their success in the increasingly digital landscape. To learn more about Storable and its suite of services, visit
storable.com.