#USA #New York #Mikey Day #EOS #Cashmere Body Mists

Eos Turns Fans Into Dessert for the Big Game

The excitement surrounding the Super Bowl is palpable, and eos, a brand beloved by Gen Z for its indulgent scents, is embracing the spirit with a playful new campaign. This year, eos has taken a whimsical approach to celebrate the big game, showcasing how their products can make people not only smell good but smell so delicious that they could almost be mistaken for actual desserts.

Starring Mikey Day, the host of Netflix's hit show Is It Cake?, eos’s Big Game spot cleverly juxtaposes the allure of its new Cashmere Body Mists—a collection inspired by cozy, dessert-like scents—with a light-hearted twist. The ad humorously explores what it would be like if people’s appealing scents led to confusion, making them appear as desserts instead of the humans they are. It's a creative take that resonates well with viewers, encouraging them to relish in the concept of delicious fragrances.

Not just content with their on-screen display, eos is inviting fans to indulge in their cravings through limited-edition Cashmere Cakes. Available exclusively on Gopuff on January 28 and 29 in select markets, these cakes mirror the delightful aromas of eos products and will be priced at $12.99, the same as the new body mists. This unique marketing strategy highlights the brand’s commitment to merging sensory experiences with their product offerings, making it more than just a beauty experience—it's a full-on indulgence.

Social media buzz surrounding eos often features fans raving about how the brand's products create scents that evoke the essence of a bakery. Recent surveys indicate that approximately two-thirds of Americans have purchased a product specifically for its “good enough to eat” aroma, showcasing an overwhelming desire among consumers for scent experiences that tantalize the taste buds. Among fans, eos products, including lotions and body washes, have become synonymous with the comforting and scrumptious scents that people find irresistible.

In synchrony with the Super Bowl festivities, eos is also releasing a cozy bundle of all eight of its new body mist fragrances, along with matching sweatsuits designed to enhance the sensory experience. Starting in early February, fans can snag this bundle for $99 on eos’s website, creating a highly covetable and unified aesthetic. The sweatsuits, infused with notes of whipped vanilla, cozy caramel, and soft musk, are part of eos's mission to intertwine practicality with pleasure, allowing fans to embody the scent they love from head to toe.

Mikey Day, reflecting on the quirky themes of the campaign, remarked, "I've spent a lot of time asking people if something is cake, but this was the first time I genuinely hoped the answer was yes." This clever playfulness encapsulates the essence of eos—transforming everyday beauty routines into extraordinary sensory adventures.

Soyoung Kang, the President of eos, further articulates the brand's mission: "With our Big Game moment, we’re leaning all the way into what fans already say—that eos makes you smell so delicious, practically edible—and turning that idea into an unforgettable experience." This dedication to addressing consumer desires while fostering a fun atmosphere around well-being and indulgence solidifies eos as a leader in innovative beauty.

The new eos body mists are available now on evolutionofsmooth.com and leading retailers like Target, Walmart, and Amazon. As eos continues to create innovative, accessible products that excite and engage consumers, this Super Bowl season stands as a testament to how the brand is committed to making beauty deliciously fun and satisfyingly aromatic.