New Collaboration: Sandwich Man and Chibi Maruko-chan Team Up for Unique CM

Exciting New CM featuring Sandwich Man and Chibi Maruko-chan

BuySell Technologies, the company behind the popular reselling service, is set to premiere a new commercial featuring the beloved comedic duo, Sandwich Man, alongside the iconic character, Chibi Maruko-chan. Starting October 1, 2023, viewers across the nation will be treated to this delightful collaboration that marks the first time these two famous names have joined forces for a campaign.

In this limited-time CM, which runs throughout October, cartoon versions of Sandwich Man will appear alongside Maruko-chan, engaging in cheerful interactions that include a unique jingle. The commercial kicks off with Sandwich Man taking the baton from Chibi Maruko-chan, who has served as the image character for BuySell since August 2023. The playful visuals and catchy tune, featuring their rendition of the BuySell jingle, will surely capture the public's attention.

A Fun Encounter between BuySell's Appraisers and Household Items

The heart of the CM showcases a dynamic exchange between the two members of Sandwich Man, who play the roles of BuySell appraisers and homeowners looking to sell various items. In one segment, slated for air on October 1, 2025, Daito, one of the members, visits Tomizawa’s house to evaluate items like kimonos, antiques, and old coins. The humor escalates as Daito gleefully navigates through the exchange, which hilariously highlights the mismatched timeline of the items Tomizawa wants to sell.

Tomizawa, bringing out old coins accumulated for three years, adds to the humor when Daito interjects with witty remarks, noting the comical discrepancies of the supposed timeline. Audience members are bound to enjoy the interplay and find the ongoing antics genuinely relatable as Tomizawa and Daito’s chemistry brings fullness to the scene.

Memorable Behind-the-Scenes Moments

Viewers will also be treated to behind-the-scenes footage, revealing the lively atmosphere during the CM shoot. The members of Sandwich Man contributed significantly to refining the script, ensuring laughter was prevalent throughout the filming process. In one instance, there was a scene where Tomizawa initially planned to make a dramatic entrance but was advised to solely reveal his face, leading to peals of laughter from the crew.

Through collaborative riffing, features of the CM took on lively enhancements, resulting in spontaneous dialogue and humorous exchanges. This level of engagement not only strengthened the shoot's jovial vibes but also shaped a more natural interaction between the characters depicted in the CM. A making-of video will also be available on BuySell's official YouTube channel starting October 1, providing fans further insight into the creative process behind this vibrant campaign.

Commercial Details

- Featuring: Sandwich Man, Chibi Maruko-chan
- Titles: “The 30-Year-Old Furisode” and “I’ve Been Saving Old Coins”
- Air Dates: October 1, 2025 - October 31, 2025
- Air Area: Nationwide in Japan
- CM Link: BuySell CM

What is BuySell?

BuySell is a resale service specializing in buying various items including kimonos, stamps, old coins, antiques, and branded goods. The service is renowned for having no appraisal or visiting fees, boasting over 43 million items acquired since 2015. To learn more, visit BuySell's Website.