Siroca's Commitment to Sustainability: Revitalizing Returned Products Every 16th of the Month

Siroca's Sustainable Approach: Refurbished Products Initiative

Siroca Corporation, based in Chiyoda, Tokyo, celebrates a milestone this June as it marks three years of its initiative focused on sustainability through the sale of refurbished products. Starting June 16, Siroca plans to expand its range of available items and establish the 16th of each month as 'Siroca's Eco Day', dedicated to sharing valuable information related to eco-friendly living.

Understanding Refurbished Products

Siroca emphasizes creating household appliances that seamlessly blend into everyday life while adding a touch of color. However, due to various circumstances, some products are returned without being used. Addressing this issue is central to Siroca's mission: "We aim not just to create products but to ensure our customers can enjoy them until the very end", as well as committing to environmentally conscious manufacturing practices. This led to the launch of the refurbished product initiative in 2023.

The refurbished products offered by Siroca consist of appliances returned by customers. These items, deemed functional and free of defects, undergo thorough inspections by specialized staff. Each product is checked meticulously for exterior conditions, completeness of accessories, and operational performance, followed by thorough cleaning. Only meticulously verified, aesthetically pleasing items are offered for sale at special prices.

Initially, the refurbished products available were primarily seasonal household appliances. However, the range soon expanded to include kitchen devices like coffee makers and home bakers as well as everyday essentials like dishwashers. This strategic enhancement has led to a remarkable 5.13-fold increase in sales from 2023 to 2025, reflecting growing approval from customers.

As Siroca enters the third year of this initiative, the goal is to raise awareness among more consumers about the availability of refurbished products that still have life left in them, matching them with individuals and families who need them. To support this mission, Siroca has officially designated every 16th as ‘Siroca's Eco Life Day’, making it a date for consistent communication about sustainability practices. On June 16, the company will also introduce new popular items to the refurbished lineup, including the Corn-Type Fully Automatic Coffee Maker 'Cafe Bako PRO' and a Cordless Cleaner.

Expect further expansion of the lineup in the forthcoming months as Siroca remains steadfast in its dedication to sustainable manufacturing practices.

Siroca's Definition of Refurbished Products

At Siroca, refurbished products refer to appliances returned due to reasons other than defects and faults, such as cooling-off periods. Each product undergoes a detailed inspection process by expert staff, ensuring only those that meet stringent quality standards are sold at special prices. Moreover, like regular products, these refurbished items typically come with a one-year manufacturer warranty, providing customers with peace of mind while using them.

Please note that warranty periods may vary for some products. Refer to the product page for more details.

About Siroca Corporation

Siroca Corporation is dedicated to delivering home appliances designed to infuse everyday life with joy and comfort, all while prioritizing exciting functionality and aesthetic designs.