Experience the Refreshing 'Hiyakki King Gourmet Fair' in Shibuya

Dive into the 'Hiyakki King Gourmet Fair' this Summer

As the temperatures rise, Shibuya Scramble Square is set to host the highly anticipated 'Hiyakki King Gourmet Fair' from July 17 to August 31, 2025. This event promises a delightful array of chilled gourmet dishes designed to help you cool off during the scorching summer months.

The Concept of 'Hiyakki King'

This year's fair features innovative twists on traditional cool summer dishes. Attendees can expect stunning presentations and refreshing tastes that perfectly capture the essence of summer. With an emphasis on ice-based ingredients, many offerings will deliver a 'Hiyaki King' sensation—the instant relief from heat upon the first bite.

The venue will showcase specialties from 53 shops, including food stalls and restaurants on the B2 to 1st floors, with 61 unique products available for purchase. Given the early onset of a record-breaking heatwave this summer, the fair provides a perfect retreat to enjoy cool treats in the comfortable indoor spaces of the venue.

For more details, you can check out the special page: Shibuya Scramble Square Summer Gourmet 2025.

Featured 'Hiyakki King' Dishes

1. Shun's Gem: Shark Fin and Crab Cold Noodles

Offered by Ginza Aster on the 12th floor, this gourmet dish showcases luxurious ingredients such as shark fin and jellyfish in a jade-green presentation that is as beautiful as it is delicious.

- Price: 4,950 yen
- Availability: Limited to 10 servings a day from July 2 until sold out

2. Spicy Chicken Soboro Mixed Noodles

This dish from Toriyachi NEO features thick, chewy noodles covered in a spicy chicken soboro made with oyster sauce and Doubanjiang. It’s a filling option available from July 17 to August 17.

- Price: 1,650 yen
- Availability: Limited to 20 servings a day.

3. Cold Udon with Grilled Eel and Summer Vegetables

Tsurutontan's luxurious cold udon uses seasonal eel and summer vegetables, creating a refreshing meal ideal for summer enjoyment.

- Price: 1,980 yen
- Availability: From July 17 to August 31.

4. Spanish Seafood Platter

La Coquina Cerveceria offers a visually appealing seafood platter with fresh crabs, sea urchin, and oysters, served with three distinct sauces to enhance the flavors.

- Price: 3,960 yen
- Availability: Year-round.

Irresistible 'Hiyakki King' Sweets

1. Pineapple Soft Serve

Available at Gourmand Market KINOKUNIYA, this cool dessert uses specially selected pineapple blended with creamy Hokkaido milk.

- Price: 690 yen
- Availability: Limited to 20 servings a day from July 17 to August 31.

2. Shirokuma Ice

This traditional dessert from Shabu-Shabu Tsukada captures the flavor of summer with its delightful texture and sweetness.

- Price: 500 yen.

3. Hiyakki King Pancake

A unique pancake from Okonomiyaki Tamachan includes frozen bananas and is beautifully garnished with chocolate and custard, mimicking an okonomiyaki style.

- Price: 660 yen.

Refreshing Beverages to Beat the Heat

1. Frozen Melon Smoothie

JUICE STAND BUBBLES presents a frozen smoothie made with generous portions of domestic melons, perfect for quenching thirst.

- Price: Starts at 680 yen.

2. Melon Milkshake

ANNA’s by Landtmann offers a rich milkshake topped with juicy melon pieces, a delightful refreshment for summer.

- Price: 1,380 yen.

3. Tropical Mango Passion Smoothie

With a focus on health and environmental consciousness, haishop cafe features a smoothie using mango and passion fruit from agroforestry.

- Price: 1,400 yen.

LUCKY FLIP Campaign

Alongside the fair, visitors can also participate in the 'LUCKY FLIP' campaign. For any purchase from the featured menu, you will receive a chance to win up to 1,000 yen off through a fun flip card reveal. Plus, everyone will receive a limited-edition sticker from the artist Pakuchi Hitomi, whose artwork will be part of the event's promotional materials.

This delightful fair is not to be missed, offering the perfect ambiance and delicious delights to combat the summer heat. Come to Shibuya Scramble Square and experience the 'Hiyakki King Gourmet Fair' for a season of tasty and refreshing dishes!