#Japan #Shizuoka #Ponta #Loyalty Marketing #Encho

Encho's Major Announcement: New Membership in au PAY Ponta Up Store

On July 1, 2025, five prominent brands managed by Encho Co., Ltd., based in Fuji City, Shizuoka Prefecture, will officially join the 'au PAY Ponta Up Store' program. This exciting collaboration is made possible through a partnership with Loyalty Marketing Co., Ltd., which operates the widely recognized Ponta points service.

The brands that will be included in this initiative are:

• - Jumbo Encho: A well-known home center in the region.
• - Home Assist: A large-scale home improvement store.
• - SWEN: An outdoor goods retailer.
• - Zoo Square: A specialty pet store.
• - Casa: A store focused on home fashion.

Enhanced Benefits for Customers

The 'au PAY Ponta Up Store' program is designed to reward customers without any additional steps. Shoppers simply need to pay with au PAY, eliminating the need to present Ponta cards or complete any entry process. Customers will earn a significantly enhanced reward, with Ponta points accumulating at a rate of 2 to 3 times the usual points, specifically earning 1% back (2 points for every 200 yen spent, taxes included).

With this program, customers can experience the convenience of accruing double Ponta points on their purchases at Encho. This development marks a positive change for consumers in Shizuoka and Aichi Prefectures, where these brands primarily operate, enhancing the overall shopping experience.

Future Partnership Goals

Encho Co., Ltd. and Loyalty Marketing Co., Ltd. are dedicated to collaborating closely to meet customer needs in the evolving retail landscape. They aim to provide services that not only increase customer satisfaction but also simplify the shopping process for all.

For more details on the 'au PAY Ponta Up Store' program, including specific promotions and offers, interested customers can visit the dedicated landing page for more comprehensive information.

Summary of New Membership Details

• - Service Launch Date: July 1, 2025
• - Participating Brands:

- Jumbo Encho
- Home Assist
- SWEN
- Zoo Square
- Casa

• - Rewards: 1% rebate (2 points for every 200 yen spent)

In summary, this partnership under the 'au PAY Ponta Up Store' program is set to redefine the shopping experience for loyal Ponta cardholders, providing them with greater savings and rewards.