#Japan #Tokyo #Food Waste #Oisix #Kit Oisix

Oisix Launches Eco-Conscious Packaging for Meal Kits

October is recognized as Food Loss Reduction Month in Japan, and to honor this initiative, Oisix—a subscription-based food delivery service operated by Oisix, Inc., headquartered in Shinagawa, Tokyo—has announced a unique design for its meal kit packaging. Beginning September 10, 2025, customers will receive the meal kit "Kit Oisix" in a limited-edition bag that focuses on environmental protection.

This design not only enhances the meal-kitting experience but also serves as a reminder of the importance of sustainable agriculture in combating global warming. By utilizing imperfect vegetables and advocating for the efficient use of food resources, Oisix aims to educate customers on how choosing their meal kits contributes to reducing food waste.

Raising Awareness About Climate Change

The recent summers have seen record-high temperatures across Japan, with continuous heatwaves impacting agricultural production. Vegetables grown for the upcoming fall and winter seasons have also been affected by these atmospheric changes. Oisix remains dedicated to sustainable farming practices, collaborating with producers to implement environmentally friendly methods that reduce reliance on pesticides and chemical fertilizers. The company promotes ecological farming techniques that help sustain farmland and ecosystems.

With the launch of the "Kit Oisix" meal kits, customers are encouraged to use irregular vegetables that would typically go to waste, thus creating a commercial avenue for food that might otherwise be discarded. By supplying precisely the amount of ingredients required for each meal, Oisix actively assists its users in reducing food waste at home. Research from June 2019 indicated that the average food waste for a meal prepared with Kit Oisix was reduced from 119 grams to only 42 grams when using their meal kits. This demonstrates a substantial decrease in household food waste by about one-third simply through the use of their service.

Oisix's Ongoing Commitment to Sustainability

Oisix doesn’t stop at just providing meal kits; the company is actively involved in broader social initiatives and educational efforts regarding sustainability, particularly targeting children. Through programs that advocate for sustainable practices, Oisix plays a vital role in addressing environmental issues, urging customers to make conscious choices that benefit the planet.

The limited edition Kit Oisix packaging is aimed at emotionally engaging consumers, encouraging an ecological lifestyle that resonates well with the need for sustainable practices in food consumption. The kit also contains exciting educational elements, making the overall experience not just about convenience but also engagement in environmental issues.

Promotional Campaigns to Raise Awareness

To celebrate this new initiative, Oisix has planned two promotional campaigns:

1. Eco-Friendly Choices with the Oisix Taster Set
From September 11 to October 2, 2025, Oisix will offer a taster set featuring 15 of their most popular items, including the fan-favorite bibimbap, all encased in the new eco-friendly packaging for the price of JPY 1,980. This allows customers to experience the quality and taste of Oisix products while supporting sustainable practices.

2. #OisixSustainableQuiz Campaign
From September 8 to October 8, 2025, users who participate in a quiz on the sustainability site will have a chance to win a set of upcycled confectionery worth JPY 4,000. The campaign aims to enlighten customers on sustainability issues while adding an element of fun and interaction.

Conclusion

Founded in 2000, Oisix operates under the guiding principle that only safe and nutritious food, raised with care, makes it to the dinner tables of its customers. With a growing membership exceeding 352,056 as of June 2025, Oisix continues to provide high-quality organic vegetables and meal kits to households across Japan. The introduction of the Kit Oisix meal kit in 2013 has led to the sale of over 200 million meals to date, signifying Oisix's substantial impact on the food delivery service sector and its commitment to reducing food waste and ensuring environmental sustainability.

By joining Oisix, customers are not just purchasing meal kits; they are participating in an ongoing effort to make a positive impact on the world. Oisix is redefining food delivery services and promoting substantial changes in how we perceive food production and consumption.