#China #Hisense #Qingdao #Consumer Electronics #Premium TVs

Hisense's Leading Performance in the Global Premium TV Market

In the third quarter of 2024, Hisense, a world-renowned brand in consumer electronics and home appliances, has made impressive strides in the premium TV sector. According to recent data from the market research firm Counterpoint Research, Hisense has secured the second position globally with a significant 24% market share for high-end televisions, while also leading the Chinese market.

The reign of high-quality televisions has reached new heights in the global market, showing a record 51% year-on-year shipment increase during Q3 2024. Hisense's focus on advanced technology has played a pivotal role in this growth. Particularly, shipments of Mini LED TVs surged with a remarkable 102% increase compared to the previous year, surpassing OLED TV shipment volumes. Additionally, the sales of OD-LCD television units have also seen an increase of over 50%, crossing four million quarterly shipments for the first time.

Hisense has effectively leveraged its strategy of launching high-end laser televisions, priced between $3,000 and $5,000, to gain a foothold in international markets. This strategy has not only solidified its status among Chinese brands but has also made a notable impact on a global scale. The recent Xbox certification further underscores Hisense's innovative capabilities and competitiveness in the high-end products market.

Having established itself as the world leader in the 100-inch TV segment, Hisense continues to set trends in the large-screen TV category. Its partnership with the critically acclaimed game 'Black Myth Wukong' illustrates its commitment to enhancing customer experiences by providing customized gaming modes. Between January and September, Hisense's 100-inch televisions were the best-selling models in roughly 20 countries, including Japan, Germany, Italy, the UK, France, and Spain.

To further augment its brand visibility, Hisense has engaged in sponsorship activities at major global sporting events, including a partnership with the FIFA Club World Cup 2025™. This partnership has not only provided an opportunity to showcase its leading TV technology but has also enhanced its brand reputation and product recognition in the marketplace.

Hisense's AI TV technology has been instrumental in creating an immersive viewing experience, allowing users to enjoy high-definition visuals while offering rich, contextual information about sporting events. The brand remains committed to innovation with its AI TV offerings, which support personalized content and intelligent interactions.

As Hisense continues to lead the charge with its AI TV technologies, it aims to reshape the future of smart home entertainment, driven by its ambition to explore new trends and innovations that resonate with consumers.

About Hisense

Hisense stands as a premier global player in the fields of home appliances and consumer electronics. According to Omdia, the company ranked second globally in television shipments and first in the 100-inch television segment in both 2023 and the first half of 2024. With operations spanning over 160 countries, Hisense specializes in multimedia products, home appliances, and smart information technology.