Sasaki Mirei Hosts the First Original Brand Pop-Up Event in Osaka!

Exciting News: Mireille Pop-Up Store and Exhibition in Osaka

Mirei Sasaki, an acclaimed actress and model, is set to launch her very first original brand, Mireille, and will celebrate its debut with a pop-up store and exhibition in Osaka. From September 5th to 15th, 2025, fans can explore this unique experience at HMV & BOOKS SHINSAIBASHI. The event promises not only exclusive merchandise but also a chance to glimpse into the creative world of Mireille.

During this period, attendees will find a range of exclusive items at the pop-up store. Specially designed B4 posters, A4 clear file sets, and random font tab keychains will be available exclusively in Osaka. The exhibition will feature an immersive photo display themed around an “at-home date” experience, providing a cozy and intimate setting.

Special Activities and Products

On September 13, 2025, Mirei will host a special talk show and product signing event for customers purchasing particular items. Here’s what to expect:

- Special Talk Show at 12:00 PM
- Product Signing Session A at 12:30 PM and B at 1:30 PM
- Special Talk Show (Part 2) at 3:30 PM
- Product Signing Session A at 4:00 PM and B at 5:00 PM

The highlight of the pop-up event will be the Mireille Aroma Candle: Miel Forest. This richly scented candle, weighing 240g, retails for 6,500 Japanese yen (including tax). Reservations for the candle will begin on August 11, 2025, at 7:00 PM through HMV & BOOKS online. Each candle purchase includes a commemorative postcard celebrating the brand’s inception.

The Concept of Mireille

The name Mireille draws inspiration from French words meaning “sunlight” and “to shine.” The logo reflects this concept, connecting the letters ‘i’, ‘r’, and ‘l’ in a continuous line, symbolizing the bond between ‘me’ and ‘you’ and the light shared between both. The core themes are destined encounters and a shared lifestyle, aspiring to share positivity and hope with everyone.

The Design

The products embody a simple, unisex aesthetic with a luxurious feel derived from marble-like textures. This ensures that each piece complements any home decor, adding a refined elegance that stands out even when displayed.

The Aroma

Miel Forest starts with a fresh, woody aroma reminiscent of a serene forest, transitioning into a soothing soap-like scent, followed by a subtle sweetness of honey. This fragrant journey invites comfort and tranquility, transforming your space from refreshing to warm and embracing.

Additional Merchandise

Aside from the candle, a variety of original merchandise will be available, including:

- Mireille Box Matches (22 matches) for 1,100 yen
- Tote Bags in two designs for 3,500 yen
- First Memorial Album with postcards for 3,500 yen
- Font Tab Keychains available in 11 random designs for 600 yen each
- A4 Clear Files (Osaka version) for 800 yen
- B4 Thick Paper Posters (Osaka version) for 1,200 yen

Customers spending over 8,000 yen will receive a limited-edition postcard while supplies last.

A Personal Message from Mirei

Mirei Sasaki expressiveness went into creating Mireille. She aims to add a little color to everyone’s daily life. In her words, “I am thrilled to announce the launch of my original brand, Mireille. I hope that these items bring a touch of warmth to your everyday experiences.”

For more details about the pop-up event, including reservations and exclusive merchandise, follow her official platforms: