#Canada #Toronto #Foresters Financial #Live Well Plus #Afficiency

Foresters Financial's Innovative Launch

On July 7, 2025, Foresters Financial showcased its commitment to modernizing life insurance sales with the launch of Foresters Live Well Plus. This product represents a significant advancement in the sale of participating whole life insurance, achieved through a collaboration with the insurtech firm Afficiency. The two companies have worked in synergy to create a streamlined, efficient digital journey, drastically improving not just the sales experience, but also enhancing the client relationship.

Transforming the Sales Experience

Traditionally, selling whole life insurance involved navigating multiple platforms and systems, often creating a cumbersome process for producers. However, with Foresters Live Well Plus, producers can now conduct sales appointments seamlessly, streamlining their workflow. The innovative platform allows for dynamic, accelerated underwriting decisions, enabling issuances of policies up to $2,000,000 almost instantaneously.

Mark Rush, the US VP and Chief Distribution Officer at Foresters Financial, expressed enthusiasm about the transformative potential of this new product, calling it a game-changer for producers. He states, “It simplifies the sales process and enhances client satisfaction, and we are excited to offer our producers and clients this innovative solution.”

Key Features of Live Well Plus

1. Seamless Sales Appointment: No longer would producers need to juggle through different systems. The single-session digital journey provided by Foresters Live Well Plus allows for a smooth sales experience.
2. Instant Decisioning: The digital platform incorporates dynamic underwriting processes, allowing for rapid decision-making without compromising on quality.
3. Immediate E-Delivery: Once an application is approved and signed, clients receive their life insurance contract electronically—instantly.
4. Member Benefits: Clients will also gain access to numerous member benefits that are accessible through MyForesters.com, promoting client engagement and satisfaction.
5. Competitive Edge: The new digital platform is designed to meet the modern client’s expectations for speed and simplicity, ensuring Foresters remains competitive in the life insurance market.

Commitment to Sustainability and Community

Foresters Financial has not just transformed the sales process but has also reiterated its dedication to community involvement and sustainability. For over 150 years, the organization has been a pillar in providing financial security to families while fostering a culture of giving. The company emphasizes that life insurance is not merely a financial product, but a means to empower members and their communities.

As Andrea Frossard, Chief Commercial Officer at Foresters Financial, pointed out, “This new product and platform not only streamline the sales process but also strengthen client relationships and foster long-term loyalty.”

A Testament to Progress

The launch of Foresters Live Well Plus marks a pivotal moment in the realm of life insurance sales. Afficiency’s role in digitizing the product journey showcases an exemplary partnership aimed at resolving the complexities traditionally associated with life insurance. Both companies anticipate that this new approach will usher in a wave of innovative, digital insurance products.

By focusing on the dual benefits of efficiency and community engagement, Foresters Financial stands firm on its mission to ensure that financial security aligns hand-in-hand with purposeful living. As the industry embraces this change, Foresters aims to empower producers and clients alike to navigate the complex landscape of life insurance with confidence and ease.

Join Foresters Financial in redefining the landscape of life insurance sales and learn how you can be part of this innovative journey toward a more connected and efficient future.