Tatsuno Rebranding
2026-08-21 00:42:36

Tatsuno Corporation Reveals Rebranding to Embrace Nature for Its 90th Anniversary

Tatsuno Corporation, headquartered in Chuo-ku, Osaka, is celebrating a remarkable milestone as it approaches its 90th anniversary in 2024. To mark this significant occasion, the company has embarked on a complete corporate rebranding initiative that reflects its new vision: "One Nature. Let Life Flourish." This vision encapsulates the understanding that humanity is an integral part of nature, and that all life forms interact to shape our world.

Since its establishment in 1934, Tatsuno has been committed to supporting society through businesses focused on textiles, real estate, and power materials. As part of the rebranding, Tatsuno has refreshed its corporate logo and revamped its corporate website, aiming to clearly communicate its renewed vision, roles, and values. The new corporate logo symbolizes the start of collaborative efforts toward the company's goals, emphasizing diverse meanings cultivated through relationships with people.

The design of the new logo draws inspiration from the concepts of harmony and interconnectedness, particularly expressed through the characters "T" and "Tatsuno." The logo's creation process involved extensive discussions both internally and externally, reflecting the spirit of co-creation that Tatsuno values.

Alongside the rebranding, the corporate website has undergone a comprehensive overhaul. It now includes detailed information about Tatsuno's various initiatives, collaborations, and the envisioned future that the company seeks to create.

With an eye on the future, Tatsuno aims to embody its vision by acting as a "Business Co-Creation Company," generating new values rooted in the vibrancy of life. This ongoing commitment not only signifies a change in branding but also marks a deeper philosophical shift toward a more sustainable and interconnected approach to business and society.

The new logo will be officially launched on August 21, 2026, and will gradually replace the old branding across various media, including the corporate website, company brochures, recruitment materials, business cards, and promotional items. As Tatsuno steps into a new chapter in its history, the company is excited to embrace its renewed identity while heralding a commitment to enhancing life through nature.

For more information, visit the newly designed corporate website at Tatsuno Corporation.


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Topics Business Technology)

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