New Trust in Diamonds: Partnership with SARINE Technologies in Japan

Introduction

PERFECT Co., headquartered in Tokyo, has recently forged an official partnership with SARINE Technologies Ltd., a global leader in diamond technology based in Israel. This collaboration marks a significant stride towards enhancing consumer trust in natural diamonds in Japan.

The Shift in Japan's Natural Diamond Market

Japan's natural diamond market is currently undergoing a transformative period. The decline in bridal populations coupled with the rising popularity of lab-grown diamonds has created an increasingly challenging environment for traditional natural diamonds. In such a scenario, it becomes crucial for the industry to communicate the inherent value of natural diamonds—shaped over billions of years, their rarity, and their eternal brilliance—to consumers. This presents a vital challenge that the industry must face together.

Commitment of PERFECT Co.

Since its establishment, PERFECT has been dedicated to delivering the true value of natural diamonds to the Japanese market. The company is committed to sharing the romantic stories and the miraculous crystallization processes that contribute to the allure of natural diamonds. Amidst adversity, PERFECT is determined to uphold and even enhance the value of natural diamonds. As a leading company in the industry, it is dedicated to contributing to sustainable growth in the market.