Deli's 2025 Worldwide Office Automation Partners Conference
On October 12, 2025, Deli Group successfully concluded its Worldwide Office Automation Partners Conference in Ningbo, Zhejiang Province, China. Centered around the theme “Inspiring Innovation,” the event gathered senior executives and nearly 200 distinguished distributors from over 70 countries. This gathering aimed to discuss the latest trends in innovation for office devices and printing technologies while exploring new opportunities for international collaboration.
As a unique entity in China’s cultural and technological sector, Deli has established a solid international presence since its entry into the printing market in 2015. They have achieved complete independence in research, development, and manufacturing, making them the first Chinese company to master all four key printing technologies: laser, inkjet, thermal, and dot matrix. Furthermore, Deli offers a comprehensive product portfolio within these segments.
Charlie Huang, the CEO of Deli's International Business Division, articulated the company's transformative journey. He emphasized that Deli’s transformation transcends mere expansion; it encompasses deepening technological capabilities across all work and learning scenarios. “Our strategy in international markets will be pursued from a broader perspective, increasing investments in products, markets, and talents to strengthen local operations,” he stated.
Showcase of New Office Products
During the conference, Deli presented nearly 600 new office products, forming a robust “Matrix of Learning and Innovation.” The exhibition was divided into ten thematic zones, featuring laser and ink printers, shredders, safes, smart IoT devices, cash register systems, and products from the “office lifestyle” category. The interactive presentations showcased Deli's comprehensive strengths in technological research and innovative product design.
In the critical printing category, multiple series of laser and ink printers were introduced. As the only Chinese company that has mastered all four primary printing technologies and offers an extensive range of products, Deli paid special attention to its Rosa series of laser printers. These models feature Bluetooth connectivity, a compact design, and a material replenishing system, effectively balancing the needs of home users while managing costs efficiently.
Furthermore, intelligent office solutions were highlighted, including smart POS systems, power strips for various usage scenarios, and a range of smart products such as attendance registration systems utilizing vein scanning, professional fireproof safes, and Endless Shred shredders. This reiterates Deli's ongoing commitment to developing smart technologies and implementing solutions tailored to specific workplace environments.
Vision for a Leading Global Brand
Zhang Lei, Vice President of Deli Group, emphasized the company's strategic intent to solidify its position as a leading global industrial group in the realm of culture and technology. “Deli will continue to deepen its strategic position, driving product innovations through technological advancements and fostering ecosystem collaboration through partnerships. We look forward to working with partners worldwide to build the Deli brand into one that's respected and recognized globally,” he affirmed.
As Deli pursues its ambitions, it aims to enhance its scientific and technological competencies while expanding its global footprint, consistently working towards becoming a trusted and esteemed enterprise.