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Canon Marketing Japan's Support for Community Empowerment in Nagahama City

In an inspiring initiative, Canon Marketing Japan (Canon MJ), led by President Masachika Adachi, is collaborating on the Nagahama City City Promotion PV Production Project. This project, which kicks off in August 2025, is part of the broader "Children and Youth Central Community Empowerment Project" organized by Nagahama City, focusing on enhancing self-esteem and fostering a sense of local pride among children and youth.

The partnership between Canon MJ and Nagahama City was formalized with a comprehensive collaboration agreement signed on March 17, 2025. Through various activities, Canon MJ is committed to supporting the planning and management of the project, promoting it via a dedicated website, and organizing video production workshops aimed at engaging the community’s youth.

The City Promotion PV Production Project encourages participation from local high school students and the general public, including university students and families. Participants will engage in design-thinking workshops and video production courses, where they will create engaging content that showcases the unique attractions of Nagahama City. On November 24, 2025, an award presentation ceremony will take place, celebrating the completion of these imaginative works and announcing various awards. The winning video will be prominently featured on a special promotional site dedicated to Nagahama City, slated for launch in January 2026.

Canon MJ believes in empowering local youth by providing them opportunities to express their perspectives on Nagahama City. This includes hands-on seminars on filming techniques and video editing, ensuring that young creators become effective storytellers of their hometown. Through the project, Canon MJ aims to create a platform that deepens participants' affection for their region while effectively communicating Nagahama's attributes to a wider audience.

In addition to project management, Canon MJ will utilize its wealth of experience in content creation and its extensive network of diverse creators to unleash the community's potential. This initiative aligns perfectly with Nagahama City's fundamental vision: to increase happiness for all residents by involving children and youth in community activities alongside adults.

As the initiative progresses, support structures will evolve to foster positive community spirit and engage local youth. The project's website will inform the public of ongoing developments and key information. Canon MJ remains dedicated to generating innovative value for Nagahama City and rallying support for community initiatives that resonate with the future aspirations of its residents.

The details of the video screening event for the Nagahama City City Promotion PV Production Project are as follows:

• - Date: November 24, 2025 (Holiday, Monday)
• - Time: 1:00 PM - 3:00 PM
• - Location: 12-34 Takada Town, Nagahama City, Shiga Prefecture, Japan, 2nd Floor of Sazanami Town, Multipurpose Hall

For more information about the project, visit the official project site: Nagahama City Future

Key Project Information:

• - Implementation Period: August 2025 – November 2025
• - Location: Nagahama City, Sazanami Town
• - Maximum Number of Participating Teams: 10 teams each from high school and university/general categories
• - Organizer: Nagahama City
• - Support: Canon Marketing Japan

For inquiries from the general public, please contact the Local Government Project Promotion Office at Canon Marketing Japan: [email protected].