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Target’s Commitment to Wellness: An Expanding Assortment

Target Corporation is taking significant strides in enhancing its wellness offerings by planning to introduce over 2,000 new items across various categories in 2025. This initiative underscores Target's commitment to making wellness accessible and affordable for everyone, with more than half of the new products priced under $10. Over 600 exclusive items will be available only at Target, featuring innovations designed to help consumers on their personal wellness journeys.

The wellness expansion represents Target's strategy to integrate well-being into every aspect of its product assortment, thus allowing consumers to curate personal routines tailored to their health needs. Rick Gomez, Target's executive vice president and chief commercial officer, emphasized that wellness is a deeply personal concept that encompasses many areas of life. As such, the retailer's approach encompasses categories including beauty, personal care, technology, food, beverages, nutrition, and more.

New ADDITIONS TO THE WELLNESS ASSORTMENT

Functional Beverages and Health-Boosting Products

Among the highly anticipated inclusions, consumers will be treated to a selection of functional beverages—non-alcoholic drinks fortified with ingredients that offer health benefits beyond just hydration. Exclusive items will feature flavors like strawberry-flavored Bloom colostrum collagen and poppi prebiotic cream soda. Notably, there’s a fresh offering in the non-alcoholic beer sector with BERO, a premium brand co-founded by actor Tom Holland.

Beauty and Self-Care Innovations

Target will also introduce innovative beauty and self-care solutions. Items exclusive to Target will include a new haircare line from Being Frenshe, founded by Ashly Tisdale, along with hair products from Blake Lively's Blake Brown brand. Furthermore, wellness gummies from Kourtney Kardashian Barker's Lemme brand will be on the shelves, alongside other emerging brands targeting personal care needs.

Men's Wellness Products

Recognizing the increasing demand for men’s wellness products, Target is enhancing its offerings in this category as well. This includes partnerships with popular brands like Dr. Squatch body care and body care products from Dwayne