Chipotle Brings Back Iconic Margaritas with the Summon the Spirits Tour This October

The Return of Chipotle Margaritas: Summon the Spirits Tour



After years of absence, Chipotle Mexican Grill is officially bringing back its famous margaritas with the Summon the Spirits Tour. This five-city pop-up tour kicks off in honor of Boorito, the brand's much-anticipated Halloween event. Fans who have fondly remembered their margaritas through nostalgic social media posts will finally have their wishes granted!

Every weekend in October, starting from the first weekend, a different Chipotle location will host a vibrant, themed pop-up experience showcasing the margaritas that fans have long missed. The cities chosen for this tour are Denver, New York, Dallas, Los Angeles, and New Orleans. Each location will provide an engaging atmosphere designed to celebrate the return of this classic drink.

The Margarita Experience



The Chipotle Margarita is known for its simplicity, made from only five real ingredients. This pure recipe means no artificial flavors or mixes—just a refreshing blend that fans rave about. The drink consists of:
  • - Premium tequila
  • - Triple sec
  • - Fresh citrus juice
  • - Agave nectar
  • - A fresh lime wedge

This carefully crafted beverage will be available for just $6 at each participating location during the pop-up events.

Tour Schedule


  • - Denver, Colorado
Dates: October 2 & October 3
Time: 3 PM - 9 PM
Address: 2760 S. Colorado Blvd., Denver, Colorado 80222
Kick-off in the home of Chipotle, where the brand story began.

  • - New York, New York
Dates: October 9 & October 10
Time: 3 PM - 9 PM
Address: 185 Montague St., Brooklyn, NY 11201
Bringing a weekend of spirited celebration to one of the world’s cultural capitals.

  • - Dallas, Texas
Dates: October 16 & October 17
Time: 3 PM - 9 PM
Address: 2401 Victory Park Lane, Dallas, TX 75219
Honoring the city known for the world’s first frozen margarita machine, guests can enjoy both frozen and classic versions.

  • - Los Angeles, California
Dates: October 23 & October 24
Time: 3 PM - 9 PM
Address: 7660 W. Sunset Blvd., Los Angeles, CA 90046
The margarita shines in Hollywood!

  • - New Orleans, Louisiana
Dates: October 30 & October 31
Time: 3 PM - 9 PM
Address: 2801 Magazine St., New Orleans, LA 70115
The tour culminates in a city famous for its vibrant festivities and haunting spirits.

A Nostalgic Revival


Chipotle's Senior Vice President of Brand Marketing, Stephanie Perdue, expressed excitement over the revival of the margaritas, stating, “Fans never stopped talking about our margaritas after they left the menu, so Halloween felt like the perfect time to revive a Chipotle classic.” This initiative highlights Chipotle’s commitment not only to its loyal customers but also to reintroducing classic flavors that have become part of the brand’s identity.

Anticipating Boorito


The Summon the Spirits Tour serves as a lead-up to Chipotle’s annual Boorito tradition. On Halloween night, customers can expect special promotions that make the event a fun and delicious celebration. More details about this year's festivities will be shared later in October, ensuring there’s something for everyone to look forward to.

As Chipotle continues to innovate and engage with its customers, the return of the margarita offers a perfect blend of nostalgia and excitement, promising a memorable October for fans of the beloved brand. Join in the fun and celebrate the return of margaritas in style at your local Chipotle!

Topics Consumer Products & Retail)

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